Performance Media Campaign Manager
Assist in the planning and execution of performance media campaigns across platforms such as Google Ads, Meta, The Trade Desk, and affiliate networks in coordination with the agency and creative teams.
Monitor daily campaign metrics and support adjustments to bids, budgets, and targeting based on performance trends.
Help compile and analyze campaign data to help identify key insights and areas for optimization.
Work closely with cross-functional teams (creative, analytics, product) to ensure media activities align with broader marketing goals.
Support A/B testing initiatives on ad creatives, landing pages, and audience segments to enhance campaign effectiveness.
Contribute to the preparation of performance reports and help translate data into actionable recommendations.
Ensure campaign materials follow brand guidelines and comply with relevant data privacy and advertising standards.
Stay informed on digital marketing trends, platform updates, and best practices to support campaign execution.