Digital Media Coordinator Job at Easton Technical Products in Salt Lake City

Create. Publish. Engage. Repeat.

About the Role:

The Digital Media Coordinator is a hands-on content creator and digital storyteller who fuels Easton's legendary archery brands with compelling media and campaign execution. From designing scroll-stopping visuals to capturing and producing video, this role blends creativity with strategy to build meaningful connections and grow a community of loyal brand enthusiasts.

You'll join a collaborative, detail-driven marketing team where bold ideas meet precise execution. It's fast-paced, content-heavy, and rooted in the passion of the outdoor lifestyle. The ideal candidate brings an appetite for storytelling, a sharp visual eye, and the technical skills to deliver digital content that inspires and engages.

Key Responsibilities:

Digital Content Creation & Publishing

• Design and publish multimedia content, including graphics, animations, and video
• Partner with advertisers to align promotions and source fresh content regularly
• Create engaging educational media and product tutorials
• Track digital trends and apply innovative ideas across social, blog, SEO, and email channels
• Grow social media audiences, boost email engagement, and drive direct sales through impactful content
• Report on campaign performance and share audience insights with marketing and sales teams
• Develop and manage weekly email marketing campaigns while expanding and maintaining subscriber lists

E-Commerce Content Development:

• Create product and brand content that improves user experience, drives engagement, and boosts online conversions and bolsters brand image

Marketing Support:

• Support marketing efforts, including photography, video production, and planning
• Provide marketing projects administrative support
• Contribute to a variety of team initiatives, with flexibility to take on evolving priorities

Ideal Experience & Skills:

• Demonstrated creative skills in video editing and storytelling
• Planning, oversight, and execution of digital marketing projects
• Strong organizational habits and attention to detail in managing multiple projects
• A natural problem-solver with the ability to move projects from concept to completion
• Familiarity or passion for archery, hunting, or outdoor sports is highly valued
• Hands-on experience with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, etc.)
• Working knowledge of email marketing, SEO fundamentals, blogging, and social media tools
• Background in digital media, marketing, communications, or equivalent experience
• Capable video editor and content producer for various platforms, including YouTube and Instagram

Work Environment & Benefits:

• Full-time hourly position based at Easton's Salt Lake City headquarters
• Standard 40-hour workweek with occasional flexibility for deadlines or content shoots
• Opportunities for travel to events and creative productions
• Collaborative, creative work environment at the forefront of the archery industry
• Comprehensive benefit package including:
• Health, dental, life/disability coverage
• Paid time off including sick, vacation & holidays
• Retirement savings options with company match
• Company and industry discounts

Make Your Mark This role offers the chance to shape the digital voice and visual impact of a storied brand. Applicants should bring creative energy, technical know-how, and a passion for producing content that connects with the archery community and drives business results.

About Easton Learn more about Easton Technical Products at https://eastonarchery.com/