Hera Fine Jewelry is hiring: Social Media Manager in New York

Join to apply for the Social Media Manager role at Hera Fine Jewelry

Join to apply for the Social Media Manager role at Hera Fine Jewelry

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Hera Fine Jewelry (Hera) is an early-stage direct-to-consumer engagement ring company focused on the values of education, sustainability and inclusivity. We help clients shop their values when looking for a lab-grown diamond engagement ring and provide concierge-style service and high-quality craftsmanship at an accessible price point.

Our main growth engine has been organic social, with TikTok leading the way. Our founder, Lauren, has built a following by sharing educational deep-dives, celeb ring reviews, aesthetic mood boards, and engagement ring shopping advice (@hera.fine.jewelry). Instagram is our secondary platform, where we feature ring-specific content and celebrate our community of happy Hera couples through UGC.

As we continue to grow, were looking for a creative and strategic Social Media Manager to own the content calendar and elevate our organic social presence. Youll take the reins on creation, editing, posting, and community engagement, with room to experiment, scale, and bring fresh ideas forward. This hybrid role reports to our Associate Director of Growth and requires ~2 days per week at our Greenpoint, Brooklyn showroom to film content.

At Hera, we produce high-quality rings and provide exceptional service, but we also believe that work should be sustainable and human-centered. We offer a living wage, comprehensive benefits, and the flexibility to support your growth both personally and professionally.

Were a small and fast-growing team, and were looking for someone who thrives in a startup environment and embodies the following qualities:

• Curiosity and initiative: You seek out trends, test ideas, and ask great questions
• Clear communication and openness to feedback: You prioritize growth over ego
• Creative resilience: Youre energized by experimentation and not afraid to pivot fast
• Self-motivation: We dont micromanage; we trust you to own your corner of the brand

MAJOR DUTIES & RESPONSIBILITIES

• Own Heras organic content calendar across TikTok, Instagram, and Pinterest. Post consistently and strategically to grow followers and engagement (likes, shares, saves, views, and link clicks).
• Track and report performance regularly. Use data to refine content strategy and set goals. Share insights with the broader team and identify cross-channel opportunities.
• Ideate and produce compelling short-form content. This includes scripting, editing, and drafting on-brand copy for posts and videos.
• Create video and static assets using tools like CapCut and Canva. Ensure all content is visually polished, product-accurate, and optimized for platform best practices.
• Brainstorm content series based on what's worked in the past, what other brands are posting, customer questions, and trends on social.
• Ideate and turn around content quickly, looping in additional team members to be part of videos like customer service representatives or our founder Lauren, as needed.
• Stay on top of trends, audience behavior, and competitors. Pitch new content series based on customer questions, cultural moments, and whats working in the market.
• Own community management by monitoring and responding to comments, DMs, and mentions with brand voice and care.
• Partner with the marketing team to source and manage UGC creators and influencers who align with Heras aesthetic and values.
• In your first 90 days, you'll publish consistent weekly content across platforms, deliver monthly reporting recaps with takeaways, and ideate 23 new series or experiments. By 3 months, you'll be a regular on-camera voice of the brand, with a clear cadence, style guide, and measurable growth across channels.

REQUIREMENTS FOR SUCCESS

• 3-5 years of owning the cross-channel social media presence of a consumer goods brand, ideally with an early-stage brand or fast-paced startup
• Experience in high-AOV, luxury, or jewelry categories is a plus, but not required
• Comfortable both in front of and behind the camera youll be a visible face of the Hera brand, so were looking for someone confident, charismatic, and authentic on video
• Strong communicator with excellent writing, editing, and visual storytelling skills
• Familiar with content planning and project management tools (e.g., Trello, Asana)
• Highly organized and self-motivated, with the ability to manage time, juggle priorities, and own your calendar without micromanagement
• Experience producing high-quality video and static assets - you'll be taking videos and photos of diamonds and other Hera products
• Experience with tools like CapCut and Canva
• Ability to quickly pivot content in response to trending content styles as they emerge, ensuring our account takes advantage of trending video styles and sounds

LOCATION

This is a hybrid role where the manager will need to work out of our showroom shooting content in Greenpoint, Brooklyn ~2 days per week. The other days will be work from home.

COMPENSATION

This is a full-timeexempt position. Salary range is $70k-$80k, depending on experience.

• Medical and dental insurance (up to 85% of current employee premium rate covered by employer)
• Employer-Contribution to 401K (up to 3% of annual rate)
• Professional Development Stipend (up to $500/year)
• Paid Time Off: (18 vacation days, 10 sick days, 11 federal holidays, the week between Christmas and New Years)

TO APPLY

To be considered for the position, please fill out the below form and upload all the items below in their respective fields, including your resume and content sample.

If you need to request accommodations for the application process, please email hola@herafinejewelry.com. Please note that we receive many applications for each job and cannot respond to questions regarding your application for any purpose other than to request accommodations. We are committed to ensuring an accessible application process and this policy is meant to keep our inboxes uncluttered so no accommodations requests are missed.

OUR COMMITMENT

Hera Fine Jewelry is an equal opportunity employer that values diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

• We will review applications for this role on a rolling basis, so we encourage you to apply as quickly as possible. Due to the large volume of applications we receive, we unfortunately will not be able to respond to each applicant unless you are selected to move forward.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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