Job Title: Social Media ManagerLocation: Durham, NC, in-person workDepartment: Marketing, Full time - SalariedReports To: Director of Marketing or Head of BrandAbout CarpeCarpe is the next generation of sweat care. We're reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant. Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website. Our culture is fast-paced, data-driven, and deeply customer-obsessed-and we're just getting started.Role OverviewWe're looking for a creative, fearless, and highly organized Social Media Manager to lead Carpe's organic presence across Instagram and TikTok. You'll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.This role is ideal for someone who's just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads. You'll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.What You'll DoSupport the creative team during ad shoots-helping with prep, organization, and execution to ensure smooth productionMaintain a flexible schedule to accommodate spontaneous opportunities-such as late-night shoots or last-minute travel (e.g., NYC trips for content capture)Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative teamDevelop and execute a social media content strategy across Instagram, TikTok, and other emerging platformsCreate and edit high-performing organic content-from daily TikToks to IG Reels, story graphics, memes, and UGC compilationsOwn the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural momentsMonitor comments and DMs, escalating customer issues and ensuring Carpe's voice shows up consistentlyPartner with Customer Experience to translate social feedback into actionable insights and improve retentionCollaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaignsTrack key KPIs (engagement, growth, content performance) and optimize based on weekly learningsWho You Are2-4+ years of experience running social for a DTC or CPG brandStrong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts)Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools)Comfortable with rapid iteration, creative risk-taking, and wearing many hatsStrong communicator with excellent writing and visual storytelling chopsOrganized and data-literate-you understand how social ladders up to performanceA culture sponge who stays tapped into internet trends and platform updatesBonus If You HaveExperience working with a CX team to improve sentiment and support responsesFamiliarity with light paid social boostingA love of testing and iterating based on real-time engagement metricsExperience working in a fast-paced, direct-to-consumer eCommerce environmentWhat You'll GetCompetitive salary based on experienceHealth, vision, and dental coverageFlexible PTOA front-row seat to the growth of one of the most disruptive brands in body carePlease email [email protected] directly with your resume and a brief description as to why you are the best person for the role!
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