City of San Bernardino, CA
City of San Bernardino, CA is hiring: Marketing and Public Relations Specialist
City of San Bernardino, CA, San Francisco, CA, US, 94199
Salary : $60,605.16 - $73,674.24 Annually
Location : CA 92401, CA
Job Type: Full-Time
Job Number: 25-33515-08
Department: Police Department
Opening Date: 08/25/2025
Closing Date: 9/14/2025 11:59 PM Pacific
Why Join Team SB
Are you a skilled communications professional who is passionate about community engagement, digital media, and public service?
We invite you to join the City of San Bernardino's Police Department as a Marketing and Public Relations Specialist!
About the City:
As a future member of our team, you'll be joining a city with deep roots, cultural diversity, and exciting momentum. Located in the heart of Southern California's Inland Empire, San Bernardino is the county seat and largest city in San Bernardino County, home to more than 222,000 residents. Its rich history - shaped by Native American, Mexican, and Spanish influences - continues to inspire the city's evolving identity.
San Bernardino offers access to major transit corridors, natural beauty, and a wide range of housing and lifestyle options. It's a place where public service careers are supported by a strong sense of community and purpose - and where motivated professionals can grow, contribute, and be part of something meaningful.
About the Position:
The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities. This recruitment will be used to establish an eligibility list for future vacancies.
Important: Applicants must submit samples of marketing materials they have designed or created. Applications without samples will not be considered.
What You'll Be Doing Here
The Ideal Candidate:
You'll manage media relations, craft press releases, and develop engaging content for social media and community outreach. Your day may include coordinating with the Chief of Police on public messaging, organizing press events, filming short video segments, and representing the department at community events. You'll work closely with residents, businesses, and City officials to ensure clear, timely, and positive communication, while staying ready to respond to emerging issues. Every day offers variety, creativity, and the chance to strengthen the department's connection with the community.
Click here to view the Marketing and Public Relations Specialist job description.
What You Need to Qualify
Education and Experience:
Bachelor's Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.
Or
One (1)year of experience Public Relations or other related experience.
Licenses, Certifications, and Equipment:A valid State driver's license is required.
Knowledge of:
Recruitment Timeline
This recruitment will close on Sunday, September 14, 2025, or until a sufficient number of applications have been received.
Applications review: Week of Monday, September 15, 2025
**All dates are subject to change at the discretion of the personnel officer**
How to Apply and What to Expect Next
All applicants are required to submit an online application through the City's official website at www.sbcity.org. This recruitment will close on September 14, 2025, until the position is filled or until a sufficient number of qualified applications have been received.
Applications must be fully completed and clearly demonstrate that the minimum qualifications for the position are met. All information provided is subject to review, investigation, and verification. While resumes may be uploaded as supplemental documentation, they will not be accepted in place of a fully completed City application.
Following the initial screening, the most qualified candidates whose backgrounds best match the needs of the City will be invited to continue in the selection process. Meeting the minimum qualifications does not guarantee advancement. Candidates will remain under consideration until a final selection is made and an offer is accepted. The City of San Bernardino reserves the right to close the recruitment at any time and may determine that none of the applicants, including those who meet the minimum qualifications, are suitable for the position.
Pre-employment process may include, but is not limited to:
E-Verify Participation:
The City of San Bernardino participates in the E-Verify program. In compliance with federal law, all employers are required to verify the identity and employment eligibility of individuals hired to work in the United States.
Accordingly, the City will provide information from each new employee's Form I-9 to the U.S. Department of Homeland Security and the Social Security Administration to confirm authorization to work in the United States.
For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services website at
Disclaimers:
The City of San Bernardino is an Equal Employment Opportunity Employer. The City follows a nepotism policy, which may impact hiring decisions if an applicant has relatives currently employed by the City.
In compliance with the Americans with Disabilities Act (ADA), the City provides reasonable accommodations for individuals with disabilities. Each request is evaluated on a case-by-case basis. To request an accommodation, please contact the Human Resources Department directly at (909) 998-2060.
This bulletin is intended for informational purposes only and does not constitute a contract, expressed or implied. Its contents may be modified or withdrawn without prior notice. The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).
to view the Police Department's Equal Employment Opportunity Utilization Report.
For questions regarding this recruitment, contact Stephanie Rivera at rivera_es@sbcity.org. Additional information is available at www.sbcity.org.
The City offers an attractive Police General Unit benefit package, that includes:
01
Do you possess a valid Driver's License?Possession of a valid Class "C" California Driver's License is required. For out of State applicants, a valid driver's license is required. A valid Class "C" California Driver's License must be obtained within (10) days of appointment.
02
Which of the following best describes your highest level of education?
03
If you possess a Bachelor's Degree or higher from an accredited college or university, please indicate the major of your degree. If indicating "Other Related Field" Please be sure that your major is indicated under the Education Section of your Application.
04
Which best describes your years of experience in public relations:
05
Please describe your experience in marketing and public relations:
06
Please describe a product, event, activity, initiative, or brand that you successfully marketed. Include details on how you developed and executed the marketing campaign, as well as your specific hands-on role in carrying out the campaign.
07
Your application must include samples of marketing materials you have created. Please confirm your understanding that providing these samples is a mandatory part of the application process.
08
As part of the hiring process, I understand this position requires a background check with the Police Department, including completion of a Personal History Statement (PHS) and Pre-Investigative Questionnaire (PIQ), criminal background check, and medical evaluation.
Required Question
Location : CA 92401, CA
Job Type: Full-Time
Job Number: 25-33515-08
Department: Police Department
Opening Date: 08/25/2025
Closing Date: 9/14/2025 11:59 PM Pacific
Why Join Team SB
Are you a skilled communications professional who is passionate about community engagement, digital media, and public service?
We invite you to join the City of San Bernardino's Police Department as a Marketing and Public Relations Specialist!
About the City:
As a future member of our team, you'll be joining a city with deep roots, cultural diversity, and exciting momentum. Located in the heart of Southern California's Inland Empire, San Bernardino is the county seat and largest city in San Bernardino County, home to more than 222,000 residents. Its rich history - shaped by Native American, Mexican, and Spanish influences - continues to inspire the city's evolving identity.
San Bernardino offers access to major transit corridors, natural beauty, and a wide range of housing and lifestyle options. It's a place where public service careers are supported by a strong sense of community and purpose - and where motivated professionals can grow, contribute, and be part of something meaningful.
About the Position:
The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities. This recruitment will be used to establish an eligibility list for future vacancies.
Important: Applicants must submit samples of marketing materials they have designed or created. Applications without samples will not be considered.
What You'll Be Doing Here
The Ideal Candidate:
- Demonstrates excellent oral and written communication skills to effectively communicate the department's core mission, vision, and values to the general public.
- Proven ability to develop successful business marketing strategies.
- Preferably experienced in a municipal government setting.
- Skilled in managing business social media accounts.
- Proficient in editing digital videos and photography.
You'll manage media relations, craft press releases, and develop engaging content for social media and community outreach. Your day may include coordinating with the Chief of Police on public messaging, organizing press events, filming short video segments, and representing the department at community events. You'll work closely with residents, businesses, and City officials to ensure clear, timely, and positive communication, while staying ready to respond to emerging issues. Every day offers variety, creativity, and the chance to strengthen the department's connection with the community.
Click here to view the Marketing and Public Relations Specialist job description.
What You Need to Qualify
Education and Experience:
Bachelor's Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.
Or
One (1)year of experience Public Relations or other related experience.
Licenses, Certifications, and Equipment:A valid State driver's license is required.
Knowledge of:
- Methods and techniques of journalistic writing and reporting
- Principles and practices of public information and marketing programs
- Principles and practices of preparing, producing, and disseminating public information
- Principles and practices of event planning and scheduling
- News media sources and resources
- Techniques in planning press conferences, events and media news releases
- Media relations and broadcasting techniques, and applicable laws, statutes, codes and ordinances
- Protocols and practices of public relations
- Video and still photography techniques, digital camera operation, and related equipment
- Computer equipment and software applications related to assignment.
- Equipment maintenance practices and methods.
- Writing effective, high quality, and informative public information copy for a wide variety of uses such as press releases, news stories, public interest stories, newsletters, and pamphlets
- Planning, directing, organizing, and coordinating the police department's media and public relations activities
- Providing communication to the public on departmental functions and issues
- Preparing and presenting oral and written press releases to diverse audiences and effectively representing the City and the department
- Making public presentations to the media on-camera and on-radio
- Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and implementing recommendations in support of goals with established guidelines
- Maintaining confidential information learned through the normal course of work
- Communicating clearly and concisely, both orally and in writing
- Operating computer equipment and software applications related to assignment
- Establishing and maintaining effective working relationships.
- Working with various cultural and ethnic groups in a tactful and effective manner.
Recruitment Timeline
This recruitment will close on Sunday, September 14, 2025, or until a sufficient number of applications have been received.
Applications review: Week of Monday, September 15, 2025
**All dates are subject to change at the discretion of the personnel officer**
How to Apply and What to Expect Next
All applicants are required to submit an online application through the City's official website at www.sbcity.org. This recruitment will close on September 14, 2025, until the position is filled or until a sufficient number of qualified applications have been received.
Applications must be fully completed and clearly demonstrate that the minimum qualifications for the position are met. All information provided is subject to review, investigation, and verification. While resumes may be uploaded as supplemental documentation, they will not be accepted in place of a fully completed City application.
Following the initial screening, the most qualified candidates whose backgrounds best match the needs of the City will be invited to continue in the selection process. Meeting the minimum qualifications does not guarantee advancement. Candidates will remain under consideration until a final selection is made and an offer is accepted. The City of San Bernardino reserves the right to close the recruitment at any time and may determine that none of the applicants, including those who meet the minimum qualifications, are suitable for the position.
Pre-employment process may include, but is not limited to:
- Application Review
- Personal History Statement and Pre-Background Interview Questionnaire Packets
- Oral Exam
- Pre-employment Physical Medical Exam
- Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI)
- Employment/Professional Reference Check
E-Verify Participation:
The City of San Bernardino participates in the E-Verify program. In compliance with federal law, all employers are required to verify the identity and employment eligibility of individuals hired to work in the United States.
Accordingly, the City will provide information from each new employee's Form I-9 to the U.S. Department of Homeland Security and the Social Security Administration to confirm authorization to work in the United States.
For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services website at
Disclaimers:
The City of San Bernardino is an Equal Employment Opportunity Employer. The City follows a nepotism policy, which may impact hiring decisions if an applicant has relatives currently employed by the City.
In compliance with the Americans with Disabilities Act (ADA), the City provides reasonable accommodations for individuals with disabilities. Each request is evaluated on a case-by-case basis. To request an accommodation, please contact the Human Resources Department directly at (909) 998-2060.
This bulletin is intended for informational purposes only and does not constitute a contract, expressed or implied. Its contents may be modified or withdrawn without prior notice. The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).
to view the Police Department's Equal Employment Opportunity Utilization Report.
For questions regarding this recruitment, contact Stephanie Rivera at rivera_es@sbcity.org. Additional information is available at www.sbcity.org.
The City offers an attractive Police General Unit benefit package, that includes:
01
Do you possess a valid Driver's License?Possession of a valid Class "C" California Driver's License is required. For out of State applicants, a valid driver's license is required. A valid Class "C" California Driver's License must be obtained within (10) days of appointment.
- Yes
- No
02
Which of the following best describes your highest level of education?
- Less than a High School Diploma
- High School Diploma or GED
- Less than 2 years of college
- Associate's Degree
- Bachelor's Degree
- Master's Degree or higher
03
If you possess a Bachelor's Degree or higher from an accredited college or university, please indicate the major of your degree. If indicating "Other Related Field" Please be sure that your major is indicated under the Education Section of your Application.
- Public Administration
- Public Relations
- Journalism
- Communications
- Other Related Field
- Other Non-Related Field
- Not Applicable
04
Which best describes your years of experience in public relations:
- No experience
- Less than 1 year
- 1-2 years
- 2-3 years
- 4+ years
05
Please describe your experience in marketing and public relations:
06
Please describe a product, event, activity, initiative, or brand that you successfully marketed. Include details on how you developed and executed the marketing campaign, as well as your specific hands-on role in carrying out the campaign.
07
Your application must include samples of marketing materials you have created. Please confirm your understanding that providing these samples is a mandatory part of the application process.
- I understand that submitting marketing material samples is required.
- I do not understand or will not provide the required samples.
08
As part of the hiring process, I understand this position requires a background check with the Police Department, including completion of a Personal History Statement (PHS) and Pre-Investigative Questionnaire (PIQ), criminal background check, and medical evaluation.
- Yes
- No
Required Question