Senior Growth Marketer - Digital Marketing Job at Wilbur Labs in Dallas

Senior Growth Marketer - Digital Marketing

Dallas, TX

VacationRenter is the fastest growing vacation rental search engine. We love travel, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler. VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. VacationRenter was born inside Wilbur Labs, a Miami-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.

About This Role

As our Senior Growth Marketer, you will play a pivotal role in shaping the growth trajectory of VacationRenter's digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers. You'll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You'll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution. We're looking for someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who's excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.

Role & Responsibilities:

• Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
• Develop and manage growth strategies for marketing channels and eventually app
• Build and execute a performance media strategy
• Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
• Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
• Lead experimentation across creatives, bidding strategies, audiences, and channels
• Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
• Monitor and report on campaign performance, uncover insights, and iterate quickly

Minimum Qualifications:

• 57+ years of experience in growth or performance marketing
• Proven track record of scaling paid campaigns efficiently across multiple channels
• Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
• Strong analytical mindset with comfort in A/B testing and data analysis
• Excellent communication skills and ability to work cross-functionally
• Experience with emerging technologies, including AI to automate workflows and increase efficiency
• Startup or high-growth company experience is a plus

Preferred Qualifications & Prior Experience:

• Prior startup experience working at an early-stage company
• Background in the travel industry
• Demonstrated experience creating and optimizing successful marketing campaigns
• Prior experience working on search experience or marketplace products
• Experience with marketing attribution modeling
• Complex advertising account management experience
• Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
• Prior experience working with multiple brands

Benefits and Perks:

• Competitive salary + equity
• Top-tier laptop provided
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities