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RTT Finishing Solutions

Digital Marketing Specialist

RTT Finishing Solutions, Rockwall, Texas, United States, 75087

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This range is provided by RTT Finishing Solutions. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$60,000.00/yr - $65,000.00/yr Job Title: Digital Marketing Specialist

Location: Rockwall, Texas

Employment Type: Full-Time

Department: Marketing

Reports To: VP of Marketing

Position Summary

We are seeking a detail-oriented and technically skilled Digital Marketing Specialist to join our team. This role will support the development, execution, and optimization of our digital marketing efforts, with a particular emphasis on website performance, SEO, and paid advertising campaigns. The ideal candidate is both analytically minded and creative, with strong hands-on experience in WordPress management and digital ad platforms.

Key Responsibilities

Manage and maintain company websites using WordPress, including front-end content updates and back-end optimization Implement and troubleshoot custom HTML, CSS, and JavaScript for enhanced web functionality and user experience Execute on-page and technical SEO strategies to improve search visibility and organic traffic Plan, build, and optimize Google Ads campaigns (Search, Display, Remarketing) aligned with business goals Analyze website performance using tools such as Google Analytics, Search Console, and Tag Manager Collaborate with designers, content creators, and developers to deliver effective digital campaigns Ensure mobile responsiveness, site speed, and cross-browser compatibility Monitor industry trends and algorithm updates to maintain best practices Report on key metrics, conversion rates, and campaign performance

Qualifications & Requirements

Minimum of 3 years of hands-on digital marketing experience (references required) Advanced proficiency in WordPress, including theme and plugin configuration, troubleshooting, and performance tuning Strong working knowledge of HTML, CSS, and JavaScript Solid understanding of SEO principles, both technical and content-based Proven experience managing and optimizing Google Ads accounts Familiarity with digital analytics platforms (e.g., Google Analytics 4, Search Console, GTM) Ability to manage multiple projects with attention to detail and deadlines Strong written and verbal communication skills Self-starter with a proactive, solutions-oriented mindset

Preferred Qualifications (Nice To Have)

Experience with CRO tools and A/B testing (e.g., Hotjar, Optimizely) Google Ads and/or Analytics certifications Familiarity with WooCommerce or other e-commerce platforms Experience working with technical SEO audits using tools like Screaming Frog and Ahrefs

What We Offer

Competitive salary and benefits package A collaborative and forward-thinking team culture Opportunities for professional growth and continued learning Flexible work environment (hybrid options available after probationary period) Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Sales Industries

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