ZipRecruiter
Media Analyst & Ad Operations Specialist
ZipRecruiter, Baltimore, Maryland, United States, 21276
Job DescriptionJob DescriptionSalary: 60,000 - 80,000
Get heads turning, eyes looking, and fingers clicking.
Help launch, track, and optimize the campaigns that move hearts and drive results.
idfive is looking for a Media Analyst & Ad Operations Specialist with 25 years of experience to help build and analyze performance-driven campaigns for our purpose-driven clients. If youre fluent in pixels, platforms, and performance metricsand you enjoy turning data into insightwe should talk.
This is a full-time position with a salary range of $60,000$80,000, based on experience. More on that below.
Salary Range & Experience Breakdown
This is a full-time salaried position. Salary is commensurate with experience and capability, generally falling within the following bands:
$60,000$65,000: Youve got 23 years of experience in media analytics or ad operations. Youre comfortable in GA4, GTM, Google Ads, and Meta, and youre learning how to translate the numbers into insights.
$66,000$73,000: You have 34 years of experience and can build, manage, and report on campaign performance with confidence. Youre comfortable working across multiple platforms and collaborating with teams to optimize outcomes.
$74,000$80,000: You bring 45 years of experience and strategic perspective. You troubleshoot tracking issues like a pro, work directly with developers and vendors, and deliver optimization insights that move the needle.
Work Location
idfive is located in Mt. Vernon, Baltimore, MD. We love Charm City, and it loves us back. Many of our team members live in the city and surrounding areas, but fivers can be found nationwide.
While we love to get together and meet for agency-wide events with both our out-of-state and local fivers, where you work is up to you, so long as its during our operating hours of 95 EST. If youre within driving distance of the office, you may be asked to work from the office as needed for creative brainstorms or in-person client meetings.
Before you get here, you should
Know your way around campaign performance data, ad platforms, and tracking tools. Our media team depends on accuracy, accountability, and clarityyoull be expected to deliver on all three. Youll need to be detail-obsessed, collaborative, and able to switch gears when the strategy shifts.
You should also be comfortable working independently, managing deadlines, and proactively communicating with your team, our creative department, media vendors, and client partners. You dont need to code, but you do need to speak GTM, GA4, and pixel tracking with confidence.
Our teams working environment is flexible and easygoing, but the expectations are high. If you thrive in that kind of setup, keep reading.
Bonus points if you also
Hold certifications in GA4, Google Ads, Meta, or HubSpot
Know how to implement and QA Google Tag Manager events
Have experience pushing/pulling data from CRMs and ad servers
Can create dashboards using Supermetrics, Google Looker, Tableau, or similar BI tools
Have run demographic, psychographic, and market research for campaign planning
Are familiar with end-to-end attribution modeling and optimization
On your first project, you might be expected to
Set up performance tracking using GTM and GA4
Launch and QA paid campaigns in Google Ads, Meta, and LinkedIn
Analyze early campaign performance and recommend optimizations
Work directly with media vendors to traffic creative and monitor delivery
Assist in budget tracking, invoicing, and performance documentation
Coordinate with our dev and creative teams to get everything running on spec and on time
After six months to a year, youll be expected to
Pitch tracking setups and optimizations directly to clients
Collaborate with media vendors to identify new opportunities and placements
Identify performance trends, troubleshoot discrepancies, and own the story the data tells
Explore new tools and automation opportunities to improve efficiency
Help elevate our agencys media operations with process improvements and reporting innovations
About idfive
idfive is an integrated marketing and communications social design agency focused on amplifying the good being done by our clients. We are educators, learners, strategists, analysts, architects, writers, designers, coders, parents, and friends offering creative web, brand, and marketing strategies to advance marketing and communications goals.
idfive is Minority Business Enterprise (MBE) certified as we are a minority and woman-owned and -operated. We do our work with a sincere and operational commitment to and equality within our ranks, with our clients, in our city, and heck the world at large.
Our name is the foundation for everything we do. Our work is successful because we embrace informed design as the grounding principle behind every project. Our team is successful because we unwaveringly follow five guiding principles with heart and hustle.
Why do we do it? Because we believe that marketing can be a transformative force for good. Andas a minority and woman-owned and operated studiowe know how much the world needs to be a better place.
Benefits
Flexible work location (remote or hybrid)
10 paid holidays + 1 floating holiday
Vacation and sick/personal leave
401K plan with company match
Health, dental, and vision insurance
Optional short- and long-term and company-sponsored life insurance
Get heads turning, eyes looking, and fingers clicking.
Help launch, track, and optimize the campaigns that move hearts and drive results.
idfive is looking for a Media Analyst & Ad Operations Specialist with 25 years of experience to help build and analyze performance-driven campaigns for our purpose-driven clients. If youre fluent in pixels, platforms, and performance metricsand you enjoy turning data into insightwe should talk.
This is a full-time position with a salary range of $60,000$80,000, based on experience. More on that below.
Salary Range & Experience Breakdown
This is a full-time salaried position. Salary is commensurate with experience and capability, generally falling within the following bands:
$60,000$65,000: Youve got 23 years of experience in media analytics or ad operations. Youre comfortable in GA4, GTM, Google Ads, and Meta, and youre learning how to translate the numbers into insights.
$66,000$73,000: You have 34 years of experience and can build, manage, and report on campaign performance with confidence. Youre comfortable working across multiple platforms and collaborating with teams to optimize outcomes.
$74,000$80,000: You bring 45 years of experience and strategic perspective. You troubleshoot tracking issues like a pro, work directly with developers and vendors, and deliver optimization insights that move the needle.
Work Location
idfive is located in Mt. Vernon, Baltimore, MD. We love Charm City, and it loves us back. Many of our team members live in the city and surrounding areas, but fivers can be found nationwide.
While we love to get together and meet for agency-wide events with both our out-of-state and local fivers, where you work is up to you, so long as its during our operating hours of 95 EST. If youre within driving distance of the office, you may be asked to work from the office as needed for creative brainstorms or in-person client meetings.
Before you get here, you should
Know your way around campaign performance data, ad platforms, and tracking tools. Our media team depends on accuracy, accountability, and clarityyoull be expected to deliver on all three. Youll need to be detail-obsessed, collaborative, and able to switch gears when the strategy shifts.
You should also be comfortable working independently, managing deadlines, and proactively communicating with your team, our creative department, media vendors, and client partners. You dont need to code, but you do need to speak GTM, GA4, and pixel tracking with confidence.
Our teams working environment is flexible and easygoing, but the expectations are high. If you thrive in that kind of setup, keep reading.
Bonus points if you also
Hold certifications in GA4, Google Ads, Meta, or HubSpot
Know how to implement and QA Google Tag Manager events
Have experience pushing/pulling data from CRMs and ad servers
Can create dashboards using Supermetrics, Google Looker, Tableau, or similar BI tools
Have run demographic, psychographic, and market research for campaign planning
Are familiar with end-to-end attribution modeling and optimization
On your first project, you might be expected to
Set up performance tracking using GTM and GA4
Launch and QA paid campaigns in Google Ads, Meta, and LinkedIn
Analyze early campaign performance and recommend optimizations
Work directly with media vendors to traffic creative and monitor delivery
Assist in budget tracking, invoicing, and performance documentation
Coordinate with our dev and creative teams to get everything running on spec and on time
After six months to a year, youll be expected to
Pitch tracking setups and optimizations directly to clients
Collaborate with media vendors to identify new opportunities and placements
Identify performance trends, troubleshoot discrepancies, and own the story the data tells
Explore new tools and automation opportunities to improve efficiency
Help elevate our agencys media operations with process improvements and reporting innovations
About idfive
idfive is an integrated marketing and communications social design agency focused on amplifying the good being done by our clients. We are educators, learners, strategists, analysts, architects, writers, designers, coders, parents, and friends offering creative web, brand, and marketing strategies to advance marketing and communications goals.
idfive is Minority Business Enterprise (MBE) certified as we are a minority and woman-owned and -operated. We do our work with a sincere and operational commitment to and equality within our ranks, with our clients, in our city, and heck the world at large.
Our name is the foundation for everything we do. Our work is successful because we embrace informed design as the grounding principle behind every project. Our team is successful because we unwaveringly follow five guiding principles with heart and hustle.
Why do we do it? Because we believe that marketing can be a transformative force for good. Andas a minority and woman-owned and operated studiowe know how much the world needs to be a better place.
Benefits
Flexible work location (remote or hybrid)
10 paid holidays + 1 floating holiday
Vacation and sick/personal leave
401K plan with company match
Health, dental, and vision insurance
Optional short- and long-term and company-sponsored life insurance