Digital Marketing Analyst

Digital Marketing Analyst Responsibilities Organizes, prioritizes, and works with peers across marketing, sales, and IT to execute campaigns across paid search, social, display, and other channels. Conducts ongoing research on digital trends to help inform digital strategies and maintain expertise as paid media SME. Partners with web development and the analytics teams on landing page optimization, testing and tracking to research campaign goals and maximize campaign conversion. Ensures accurate data collection for all key initiatives and helps develop technical specifications for the collection of digital data where applicable. Collaborates with partners to conceive and test new digital advertising channels, tactics, formats, and messaging to meet campaign objectives. Creates and refines reports that measure KPIs and provide key insights and recommendations for campaign optimization. Qualifications Bachelor's degree in statistics, economics, computer science or a related field preferred. 5+ years in data analysis including experience in working with data. Prior experience with Google Analytics or other web analytics tools, cloud data platforms such as Amazon, Snowflake, Segment or Reltio. Experience with data visualization tools such as Tableau or PowerBI and data support languages and tools such as SQL, SAS, and Python. Ability to work with large, continuously flowing amounts of structured and unstructured data. Strong written and verbal communication and presentation skills. Skills: Required DATA SUPPORT DATA VISUALIZATION PRESENTATION SKILLS PYTHON SAS Additional SQL TABLEAU UNSTRUCTURED DATA VISUALIZATION ADVERTISING COLLECTION DATA ANALYSIS DATA COLLECTION DIGITAL ADVERTISING DIGITAL CAMPAIGN DIGITAL MARKETING EXCELLENT WRITTEN AND VERBAL COMMUNICATION SKILLS MARKETING MARKETING ANALYSIS OPTIMIZATION PAID SEARCH SERIAL ATTACHED SCSI SME STATISTICS SUBJECT MATTER EXPERT TABLEAU SOFTWARE TECHNICAL SPECIFICATIONS Minimum Degree Required:

Bachelor's Degree #J-18808-Ljbffr