Playbill, Inc.
Administrative Paid Marketing Manager, New Brunswick, NJ George Street Playhouse
Playbill, Inc., New Brunswick, New Jersey, us, 08933
George Street Playhouse
New Brunswick, NJ
US
DESCRIPTION
The Marketing Manager is responsible for planning, producing, and executing marketing initiatives that promote George Street Playhouse’s productions, programs, and events to achieve earned revenue goals. This position requires a hands-on marketer with strong skills in social media, content creation, and digital communications. The role works closely with the Sales & Audience Development Manager, Patron Services Manager, and other departments to ensure cohesive branding and audience engagement across all channels. Primary Responsibilities
Marketing & Communications
Implement marketing strategies for mainstage productions, education programs, and organizational initiatives. Maintain a department calendar for marketing activities, ensuring deadlines and launch dates are met. Assist in coordinating with external vendors for design, photography, PR, and advertising needs. Digital Marketing & Social Media
Manage organizational social media accounts (Instagram, Facebook, YouTube). Create and publish content, including graphics and short-form videos, using Adobe Creative Suite and Canva. Support paid social campaigns in coordination with external vendors or internal guidance. Email Marketing & Website Management
Build and distribute email campaigns for productions, announcements, and patron engagement. Segment email lists and track campaign metrics. Maintain website content in TNEW and SHOWTIME CMS; ensure accuracy and timeliness of production information. Creative Asset Development
Design and produce marketing materials, including direct mail, lobby displays, digital graphics, and programs, and other collateral. Create, edit, and repurpose video content for use on digital platforms. Ensure all materials adhere to brand standards. Work with the Sales & Audience Development Manager and Director of Advancement to align sales and fundraising campaign messaging, timing, and audience. Support cross-departmental marketing needs for Education, Development, and Patron Services. Reporting & Budget Tracking
Track performance of social, email, and digital campaigns; provide regular reports to leadership as needed. Process invoices, manage purchase orders, and maintain accurate department budget records. Event Support
Provide on-site marketing support and content capture for select performances and special events, including some evenings and weekends. Qualifications
2–3 years of professional marketing experience, preferably in performing arts, entertainment, or a related field. Strong knowledge of social media platforms and digital marketing best practices. Fluency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro or Rush) and Canva. Basic video editing skills for short-form content. Experience with email marketing tools and website content management systems. Strong writing skills and attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. The standard office schedule is Monday - Friday, 10:00 AM - 6:00 PM. Evening and weekend hours are required for events, performances, and special activities. Regular attendance is expected at: All company “Meet and Greet” events Dress rehearsal or one preview performance of each production Opening Night activities and major fundraising events - Health Reimbursement Arrangement (HRA) - Paid parking near the theater - Paid time off - Fridays off in summer - One week of paid leave in summer and another in December - One remote workday per week - Additional perks are designed to support work-life balance and foster a thriving team culture. To Apply: Please submit your cover letter, resume, and work samples or portfolio by noon on September 15, 2025, to Megan Cherry at
jobs@georgestplayhouse.org
with “GSP Marketing Manager” in the subject line. George Street Playhouse is an equal opportunity employer. We value a diverse workforce and an inclusive culture. GSP encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law. Candidates from historically underrepresented backgrounds are strongly encouraged to apply. SALARY
$50,000.00 – $60,000.00 per year APPLY BY EMAIL
Click the link above to initiate an email from your preferred email client. Do not copy/paste the email address to avoid spam filters. Sign up for announcements and exclusive discounts on tickets to your favorite shows!
#J-18808-Ljbffr
The Marketing Manager is responsible for planning, producing, and executing marketing initiatives that promote George Street Playhouse’s productions, programs, and events to achieve earned revenue goals. This position requires a hands-on marketer with strong skills in social media, content creation, and digital communications. The role works closely with the Sales & Audience Development Manager, Patron Services Manager, and other departments to ensure cohesive branding and audience engagement across all channels. Primary Responsibilities
Marketing & Communications
Implement marketing strategies for mainstage productions, education programs, and organizational initiatives. Maintain a department calendar for marketing activities, ensuring deadlines and launch dates are met. Assist in coordinating with external vendors for design, photography, PR, and advertising needs. Digital Marketing & Social Media
Manage organizational social media accounts (Instagram, Facebook, YouTube). Create and publish content, including graphics and short-form videos, using Adobe Creative Suite and Canva. Support paid social campaigns in coordination with external vendors or internal guidance. Email Marketing & Website Management
Build and distribute email campaigns for productions, announcements, and patron engagement. Segment email lists and track campaign metrics. Maintain website content in TNEW and SHOWTIME CMS; ensure accuracy and timeliness of production information. Creative Asset Development
Design and produce marketing materials, including direct mail, lobby displays, digital graphics, and programs, and other collateral. Create, edit, and repurpose video content for use on digital platforms. Ensure all materials adhere to brand standards. Work with the Sales & Audience Development Manager and Director of Advancement to align sales and fundraising campaign messaging, timing, and audience. Support cross-departmental marketing needs for Education, Development, and Patron Services. Reporting & Budget Tracking
Track performance of social, email, and digital campaigns; provide regular reports to leadership as needed. Process invoices, manage purchase orders, and maintain accurate department budget records. Event Support
Provide on-site marketing support and content capture for select performances and special events, including some evenings and weekends. Qualifications
2–3 years of professional marketing experience, preferably in performing arts, entertainment, or a related field. Strong knowledge of social media platforms and digital marketing best practices. Fluency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro or Rush) and Canva. Basic video editing skills for short-form content. Experience with email marketing tools and website content management systems. Strong writing skills and attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. The standard office schedule is Monday - Friday, 10:00 AM - 6:00 PM. Evening and weekend hours are required for events, performances, and special activities. Regular attendance is expected at: All company “Meet and Greet” events Dress rehearsal or one preview performance of each production Opening Night activities and major fundraising events - Health Reimbursement Arrangement (HRA) - Paid parking near the theater - Paid time off - Fridays off in summer - One week of paid leave in summer and another in December - One remote workday per week - Additional perks are designed to support work-life balance and foster a thriving team culture. To Apply: Please submit your cover letter, resume, and work samples or portfolio by noon on September 15, 2025, to Megan Cherry at
jobs@georgestplayhouse.org
with “GSP Marketing Manager” in the subject line. George Street Playhouse is an equal opportunity employer. We value a diverse workforce and an inclusive culture. GSP encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law. Candidates from historically underrepresented backgrounds are strongly encouraged to apply. SALARY
$50,000.00 – $60,000.00 per year APPLY BY EMAIL
Click the link above to initiate an email from your preferred email client. Do not copy/paste the email address to avoid spam filters. Sign up for announcements and exclusive discounts on tickets to your favorite shows!
#J-18808-Ljbffr