Harness
Senior Product Marketing Manager – Feature Management & Experimentation
Harness, New York, New York, United States
Senior Product Marketing Manager – Feature Management & Experimentation
Join to apply for the
Senior Product Marketing Manager – Feature Management & Experimentation
role at
Harness Senior Product Marketing Manager – Feature Management & Experimentation
3 days ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager – Feature Management & Experimentation
role at
Harness Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.
Position Summary
Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a
Senior Product Marketing Manager (PMM) , you will own the go-to-market story for
Harness Feature Management and Experimentation
— our feature flagging and experimentation solution (built on the acquisition of Split.io).
This is a high-impact role at the intersection of product, sales, and marketing. You’ll shape how the industry thinks about feature flags and experimentation in the modern DevOps era, directly competing with incumbents like LaunchDarkly, Statsig, and even the custom configuration files that large enterprises maintain. Whether you’ve built GTM at a feature flagging pioneer or you’ve been a solutions engineer ready to step into strategy (and escape constant travel), this is your chance to define the category and make your mark.
Think of this role as the mini-CMO for your module. You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life.
About The Role
Strategy & Positioning
Own the category positioning for Harness Feature Management and Experimentation. Define messaging, value props, and competitive differentiation vs. LaunchDarkly, Statsig, Optimizely, and others. Partner with Product to bring customer and market insights directly into roadmap decisions. Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.
Sales & Field Enablement
Build playbooks, training, and competitive battle-cards that help the field win. Support high-stakes opportunities with product and persona expertise. Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting. Identify and write compelling customer success stories that highlight business outcomes. Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.
Content & Evangelism
Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns. Spin up a sample app, integrate an SDK, and flip some flags to showcase our capabilities. Represent Harness at webinars, conferences, and in customer-facing conversations. Recruit and prepare customer speakers for summits and events.
Insights & Growth
Perform funnel analysis to uncover optimization opportunities and drive adoption. Lead win/loss and competitive intelligence to keep Harness sharp against market trends. Gather and synthesize customer/market feedback to improve messaging and influence product strategy.
About You
7+ years in product marketing or a technical role (product management, solutions engineering, architecture). Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code. Experience with developer tooling, feature management, data/analytics platforms, or experimentation frameworks. Equally comfortable shaping high-level strategy and demoing features hands-on. Exceptional communicator with a knack for turning technical detail into compelling customer value stories. Collaborative, creative, and energized by working across product, sales, and marketing.
Bonus Points
Direct experience marketing or competing in the feature flagging/experimentation category. Background as a developer relations engineer, solutions engineer, or sales engineer, looking to pivot into marketing. We once crowned a “Feature Wizard” at an event — if you’d wear that robe proudly, you’ll fit right in. Extra points if you secretly (or not so secretly) enjoyed the Fun with Flags skits on The Big Bang Theory.
What Success Looks Like
To give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don’t need to have all of these in your background — but if you do, highlight them in your resume:
Improved win rate in competitive deals (e.g., vs. LaunchDarkly/Statsig). Pipeline influenced or created by your campaigns, content, or enablement. Sales confidence & adoption of your playbooks, training, and competitive tools. Customer proof points you’ve helped create (case studies, references, event speakers). Analyst or market recognition you’ve driven through positioning and storytelling.
Work Location
Preferred: Bay Area, CA.
Remote: Open to candidates based anywhere in the U.S.
What You Will Have at Harness
Competitive salary Comprehensive healthcare benefits Flexible Spending Account (FSA) Employee Assistance Program (EAP) Flexible Time Off and Parental Leave Quarterly Harness TGIF-Off / 4 days Monthly, quarterly, and annual social and team-building events Recharge & Reset Program Monthly internet reimbursement Commuter benefits
Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.The Hiring Range For This Position Is
$168,000 - $202,000.
A valid authorization to work in the U.S. is required
Pay transparency
$168,000—$202,000 USD
Harness In The News
Harness AI Tackles Software Development’s Real Bottleneck After 'Vibe Coding' Comes 'Vibe Testing' (Almost) Startup Within a Startup: Empowering Intrapreneurs for Scalable Innovation - Jyoti Bansal (Harness) Jyoti Bansal, Harness | theCUBEd Awards Eight years after selling AppDynamics to Cisco, Jyoti Bansal is pursuing an unusual merger Harness snags Split.io, as it goes all in on feature flags and experiments Exclusive: Jyoti Bansal-led Harness has raised $150 million in debt financing
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
Note on Fraudulent Recruiting/Offers
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Harness by 2x Get notified about new Senior Product Marketing Manager jobs in
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Join to apply for the
Senior Product Marketing Manager – Feature Management & Experimentation
role at
Harness Senior Product Marketing Manager – Feature Management & Experimentation
3 days ago Be among the first 25 applicants Join to apply for the
Senior Product Marketing Manager – Feature Management & Experimentation
role at
Harness Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.
Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.
Position Summary
Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a
Senior Product Marketing Manager (PMM) , you will own the go-to-market story for
Harness Feature Management and Experimentation
— our feature flagging and experimentation solution (built on the acquisition of Split.io).
This is a high-impact role at the intersection of product, sales, and marketing. You’ll shape how the industry thinks about feature flags and experimentation in the modern DevOps era, directly competing with incumbents like LaunchDarkly, Statsig, and even the custom configuration files that large enterprises maintain. Whether you’ve built GTM at a feature flagging pioneer or you’ve been a solutions engineer ready to step into strategy (and escape constant travel), this is your chance to define the category and make your mark.
Think of this role as the mini-CMO for your module. You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life.
About The Role
Strategy & Positioning
Own the category positioning for Harness Feature Management and Experimentation. Define messaging, value props, and competitive differentiation vs. LaunchDarkly, Statsig, Optimizely, and others. Partner with Product to bring customer and market insights directly into roadmap decisions. Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.
Sales & Field Enablement
Build playbooks, training, and competitive battle-cards that help the field win. Support high-stakes opportunities with product and persona expertise. Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting. Identify and write compelling customer success stories that highlight business outcomes. Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.
Content & Evangelism
Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns. Spin up a sample app, integrate an SDK, and flip some flags to showcase our capabilities. Represent Harness at webinars, conferences, and in customer-facing conversations. Recruit and prepare customer speakers for summits and events.
Insights & Growth
Perform funnel analysis to uncover optimization opportunities and drive adoption. Lead win/loss and competitive intelligence to keep Harness sharp against market trends. Gather and synthesize customer/market feedback to improve messaging and influence product strategy.
About You
7+ years in product marketing or a technical role (product management, solutions engineering, architecture). Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code. Experience with developer tooling, feature management, data/analytics platforms, or experimentation frameworks. Equally comfortable shaping high-level strategy and demoing features hands-on. Exceptional communicator with a knack for turning technical detail into compelling customer value stories. Collaborative, creative, and energized by working across product, sales, and marketing.
Bonus Points
Direct experience marketing or competing in the feature flagging/experimentation category. Background as a developer relations engineer, solutions engineer, or sales engineer, looking to pivot into marketing. We once crowned a “Feature Wizard” at an event — if you’d wear that robe proudly, you’ll fit right in. Extra points if you secretly (or not so secretly) enjoyed the Fun with Flags skits on The Big Bang Theory.
What Success Looks Like
To give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don’t need to have all of these in your background — but if you do, highlight them in your resume:
Improved win rate in competitive deals (e.g., vs. LaunchDarkly/Statsig). Pipeline influenced or created by your campaigns, content, or enablement. Sales confidence & adoption of your playbooks, training, and competitive tools. Customer proof points you’ve helped create (case studies, references, event speakers). Analyst or market recognition you’ve driven through positioning and storytelling.
Work Location
Preferred: Bay Area, CA.
Remote: Open to candidates based anywhere in the U.S.
What You Will Have at Harness
Competitive salary Comprehensive healthcare benefits Flexible Spending Account (FSA) Employee Assistance Program (EAP) Flexible Time Off and Parental Leave Quarterly Harness TGIF-Off / 4 days Monthly, quarterly, and annual social and team-building events Recharge & Reset Program Monthly internet reimbursement Commuter benefits
Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.The Hiring Range For This Position Is
$168,000 - $202,000.
A valid authorization to work in the U.S. is required
Pay transparency
$168,000—$202,000 USD
Harness In The News
Harness AI Tackles Software Development’s Real Bottleneck After 'Vibe Coding' Comes 'Vibe Testing' (Almost) Startup Within a Startup: Empowering Intrapreneurs for Scalable Innovation - Jyoti Bansal (Harness) Jyoti Bansal, Harness | theCUBEd Awards Eight years after selling AppDynamics to Cisco, Jyoti Bansal is pursuing an unusual merger Harness snags Split.io, as it goes all in on feature flags and experiments Exclusive: Jyoti Bansal-led Harness has raised $150 million in debt financing
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
Note on Fraudulent Recruiting/Offers
We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.
Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.
If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Harness by 2x Get notified about new Senior Product Marketing Manager jobs in
San Francisco, CA . Senior Manager, Global Brand Management- Fenty Beauty
San Francisco, CA $124,000.00-$150,000.00 1 month ago San Francisco, CA $176,300.00-$267,600.00 2 days ago Director of Omnichannel Integrated Marketing
San Francisco, CA $145,000.00-$175,000.00 4 days ago San Francisco, CA $170,000.00-$190,000.00 5 days ago San Mateo, CA $207,000.00-$297,000.00 6 days ago Senior Marketing Manager, Content Producer - LMS
San Mateo, CA $168,000.00-$276,000.00 2 days ago San Francisco, CA $164,500.00-$219,300.00 3 days ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 6 days ago San Francisco, CA $168,300.00-$223,000.00 3 weeks ago San Francisco, CA $150,000.00-$250,000.00 1 month ago Senior Manager- Creative Brand & Affairs
Foster City, CA $220,000.00-$250,000.00 5 days ago Senior Social Marketing Manager, Fenty Beauty
San Francisco, CA $124,000.00-$150,000.00 3 weeks ago Senior Manager / Director, Marketing Operations
San Francisco, CA $196,000.00-$295,000.00 2 weeks ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 4 weeks ago Senior Social Marketing Manager- Fenty Skin & Fenty Hair
San Francisco, CA $124,000.00-$150,000.00 3 weeks ago Director of Brand & Marketing Operations
Emeryville, CA $130,000.00-$185,000.00 1 month ago South San Francisco, CA $238,000.00-$268,000.00 3 days ago Senior Product Marketing Manager, Glean Protect
San Francisco, CA $160,000.00-$200,000.00 2 days ago Redwood City, CA $185.00-$195.00 2 weeks ago Redwood City, CA $173,226.00-$233,855.00 2 days ago San Francisco, CA $193,860.00-$274,700.00 1 day ago San Francisco, CA $264,000.00-$363,000.00 1 day ago Director, US Brand & Integrated Marketing
San Francisco, CA $185,000.00-$235,000.00 2 weeks ago San Francisco, CA $154,000.00-$205,000.00 2 days ago Director of Product Marketing, Metaverse, Horizon OS and Devices
Redwood City, CA $217,143.00-$293,143.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr