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RAMP

Lifecycle Marketing Analyst New York, NY (HQ)

RAMP, New York, New York, us, 10261

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About Ramp

At Ramp, were rethinking how modern finance teams function in the age of AI. We believe AI isnt just the next big wave. Its the new foundation for how business gets done. Were investing in that future and in the people bold enough to build it. Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. But were not just building features powered by AI. Were building a platform where agents can chase receipts, close books, flag risks, and surface insights. This enables teams to reclaim their time and reinvest in what matters. More than 40,000 businesses, from family-owned farms to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year. Ramps investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, among others, in addition to 100+ angel investors who have been founders or executives of leading companies. Ramp has been named to Fast Companys Most Innovative Companies list and LinkedIns Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazines 100 Most Influential Companies. About the Role Ramp is in a critical phase of growth as the newest member of our Growth team, youll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. Youll execute strategic programs that capture, nurture, and acquire Ramps ICP from startups with 2 founders to enterprise organizations with 2000+ employees. Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings. What Youll Do Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.

Deeply understand Ramps ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time

Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation

Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams.

Project manage large-scale, multi-channel initiatives across multiple teams sales, content marketing, performance marketing, product marketing, and more.

Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.

Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

What You Need Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies

Exceptional copywriting skills and an eye for great design

Email best practices for compliance, deliverability, and conversion

Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring

Business intelligence & analytics tools e.g Looker, Amplitude

Understanding of A/B test design

Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data

Experience owning a numerical goal and driving projects to achieve that goal

Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams

Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions

Be able to think outside the box and devise creative tests

Nice-to-Haves

Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows

Experience at high-growth startups

HTML and CSS background, specifically within email marketing best practices

Familiarity with SQL and database analysis

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you Partially covered for your dependents

One Medical annual membership

401k (including employer match on contributions made while employed by Ramp)

Flexible PTO

Fertility HRA (up to $5,000 per year)

WFH stipend to support your home office needs

Wellness stipend

Parental Leave

Relocation support to NYC or SF (as needed)

Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf. Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Ramp Applicant Privacy Notice #J-18808-Ljbffr