Caliber Collision Centers
Marketing Content Strategist page is loaded
Marketing Content Strategist
Apply locations Lewisville, TX time type Full time posted on Posted Yesterday job requisition id R0205450
Service Center CSCS TX
As a Content Strategist at Caliber, you will be the architect of our content ecosystemcrafting compelling narratives that resonate with both consumers and business partners. Youll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals. Key Responsibilities Content Strategy Development
Design and implement a unified content strategy that aligns with Calibers brand voice and business objectives across B2C and B2B segments.
Conduct research , content audits and gap analyses to identify trends and opportunities for new content and optimization.
Storytelling & Messaging
Craft compelling, audience-specific narratives that humanize the brand and highlight customer success, value, and industry leadership.
Translate complex ideas into clear, engaging content for different personas and stages of the customer journey
Content Creation & Management
Oversee the creation of content including but not limited to: blog posts, whitepapers, video scripts, email campaigns, landing pages, and social media content.
Manage editorial calendars and ensure timely delivery of content assets.
Collaboration & Enablement
Partner with internal stakeholders to gather insights and align messaging across teams .
Performance & Optimization
Use analytics tools to measure content performance and iterate based on data-driven insights.
A/B test messaging and formats to optimize engagement and conversion rates.
Qualifications 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in both B2C and B2B environments.
Exceptional storytelling, writing, and editing skills with a strong portfolio.
Strong understanding of customer journeys, personas, and content funnel strategies.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Collaborative mindset with excellent communication and stakeholder management skills.
Preferred Qualifications Knowledge of video and multimedia content production.
About Us
At Caliber, our purpose is Restoring the Rhythm of Your Life . It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact legal@calibercollision.com . #J-18808-Ljbffr
Apply locations Lewisville, TX time type Full time posted on Posted Yesterday job requisition id R0205450
Service Center CSCS TX
As a Content Strategist at Caliber, you will be the architect of our content ecosystemcrafting compelling narratives that resonate with both consumers and business partners. Youll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals. Key Responsibilities Content Strategy Development
Design and implement a unified content strategy that aligns with Calibers brand voice and business objectives across B2C and B2B segments.
Conduct research , content audits and gap analyses to identify trends and opportunities for new content and optimization.
Storytelling & Messaging
Craft compelling, audience-specific narratives that humanize the brand and highlight customer success, value, and industry leadership.
Translate complex ideas into clear, engaging content for different personas and stages of the customer journey
Content Creation & Management
Oversee the creation of content including but not limited to: blog posts, whitepapers, video scripts, email campaigns, landing pages, and social media content.
Manage editorial calendars and ensure timely delivery of content assets.
Collaboration & Enablement
Partner with internal stakeholders to gather insights and align messaging across teams .
Performance & Optimization
Use analytics tools to measure content performance and iterate based on data-driven insights.
A/B test messaging and formats to optimize engagement and conversion rates.
Qualifications 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in both B2C and B2B environments.
Exceptional storytelling, writing, and editing skills with a strong portfolio.
Strong understanding of customer journeys, personas, and content funnel strategies.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Collaborative mindset with excellent communication and stakeholder management skills.
Preferred Qualifications Knowledge of video and multimedia content production.
About Us
At Caliber, our purpose is Restoring the Rhythm of Your Life . It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact legal@calibercollision.com . #J-18808-Ljbffr