EVERSANA Company
Associate Media Director, Paid Social
EVERSANA Company, Kansas City, Kansas, United States, 66115
Associate Media Director, Paid Social
EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions, and data analytics services for clients. We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. We get fired up when people talk about gettingand stayinghealthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need. And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can't, helping drive commercialization success. Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients, and most importantly, the patients we serve. Job Description
ABOUT EVERSANA INTOUCH MEDIA: EVERSANA INTOUCH Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel, direct-to-patient (DTP), hyper-targeted CTV, performance, and lead generation campaigns. We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers, and clinicians in meaningful ways while achieving strategic growth. WHAT DOES AN ASSOCIATE MEDIA DIRECTOR, PAID SOCIAL DO? We are seeking an innovative and experienced Paid Social Media Associate Director to join the activation paid social team at EVERSNA INTOUCH. The Associate Media Director is responsible for leading all paid social media activities including the planning, implementation, and campaign management across a portfolio of clients. This role will manage a team of paid social media buyers and strategists and collaborate closely with internal teams to deliver innovative and effective media solutions that support our clients' business and brand goals. Key Responsibilities: Strategic Media Leadership: Develop paid social media strategies aligned with client's brand objective, audience insights, and regulatory guidelines specific to healthcare/pharma Serve as the subject matter expert on platform capabilities, partners/vendors, and trends within the social media landscape Stay ahead of industry trends, identifying innovative opportunities to enhance campaign effectiveness and drive client success Provide thought leadership and strategic counsel to clients and internal teams on paid social media capabilities Campaign Management: Oversee the end-to-end execution of paid social campaigns from planning and trafficking to optimizing and reporting, ensuring campaigns align with client goals and KPIs Monitor performance across campaigns, providing strategic insights and optimization recommendations Collaborate with cross-functional teams, including creative, account management, social media, planning, and analytics, to deliver successful campaign activations Client & Cross-Functional Collaboration: Develop thought leadership Media strategies and act as the go-to paid social representative to clients Work closely with our social strategy team to develop holistic social recommendations across paid and owned channels Serve as the go-to paid social representative with marquee clients and demonstrate thought leadership through POVs, social trends, benchmarking, and articulating the direct impact to clients Team Development: Lead, mentor, and inspire team members, providing feedback and guidance to promote growth foster a culture of collaboration, innovation, and excellence Qualifications
WHAT ARE WE LOOKING FOR? Bachelor's degree in marketing, communications, business, or a related field 6+ years of experience in paid social media strategy and buying, preferably in an agency setting Extensive hands-on keyboard biddable paid social media campaign management Expert knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat, and YouTube and each platform's Ads Manager Proven success managing large scale budgets, pacing, A/B tests, and platform analytics and campaigns Understand social pixels and platform-specific technical tools Strong leadership and team management skills, with the ability to inspire and develop high-performing teams Excellent client relationship management and communication skills Proficiency in analytics tools and Microsoft Excel Preferred Qualifications: Deep understanding of pharmaceutical advertising, regulations, and compliance within the social space Platform certifications (i.e. Meta blueprint, LinkedIn Labs) WHY JOIN EVERSANA INTOUCH MEDIA? We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization, giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain, this is the perfect place for you. The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences. Join EVERSANA INTOUCH Media and be part of our mission to revolutionize healthcare, with new models, reduced costs for patients, and better, more supportive programs. Additional Information
OUR CULTURAL BELIEFS: Patient Minded
I act with the patient's best interest in mind. Client Delight
I own every client experience and its impact on results. Take Action
I am empowered and hold myself accountable. Embrace Diversity
I create an environment of awareness and respect. Grow Talent
I own my development and invest in the development of others. Win Together
I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters
I speak up to create transparent, thoughtful, and timely dialogue. Always Innovate
I am bold and creative in everything I do EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $88,000 to $120,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity
EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions, and data analytics services for clients. We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. We get fired up when people talk about gettingand stayinghealthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need. And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can't, helping drive commercialization success. Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International. Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients, and most importantly, the patients we serve. Job Description
ABOUT EVERSANA INTOUCH MEDIA: EVERSANA INTOUCH Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas, as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel, direct-to-patient (DTP), hyper-targeted CTV, performance, and lead generation campaigns. We are at the forefront of healthcare marketing, empowering clients to connect with patients, caregivers, and clinicians in meaningful ways while achieving strategic growth. WHAT DOES AN ASSOCIATE MEDIA DIRECTOR, PAID SOCIAL DO? We are seeking an innovative and experienced Paid Social Media Associate Director to join the activation paid social team at EVERSNA INTOUCH. The Associate Media Director is responsible for leading all paid social media activities including the planning, implementation, and campaign management across a portfolio of clients. This role will manage a team of paid social media buyers and strategists and collaborate closely with internal teams to deliver innovative and effective media solutions that support our clients' business and brand goals. Key Responsibilities: Strategic Media Leadership: Develop paid social media strategies aligned with client's brand objective, audience insights, and regulatory guidelines specific to healthcare/pharma Serve as the subject matter expert on platform capabilities, partners/vendors, and trends within the social media landscape Stay ahead of industry trends, identifying innovative opportunities to enhance campaign effectiveness and drive client success Provide thought leadership and strategic counsel to clients and internal teams on paid social media capabilities Campaign Management: Oversee the end-to-end execution of paid social campaigns from planning and trafficking to optimizing and reporting, ensuring campaigns align with client goals and KPIs Monitor performance across campaigns, providing strategic insights and optimization recommendations Collaborate with cross-functional teams, including creative, account management, social media, planning, and analytics, to deliver successful campaign activations Client & Cross-Functional Collaboration: Develop thought leadership Media strategies and act as the go-to paid social representative to clients Work closely with our social strategy team to develop holistic social recommendations across paid and owned channels Serve as the go-to paid social representative with marquee clients and demonstrate thought leadership through POVs, social trends, benchmarking, and articulating the direct impact to clients Team Development: Lead, mentor, and inspire team members, providing feedback and guidance to promote growth foster a culture of collaboration, innovation, and excellence Qualifications
WHAT ARE WE LOOKING FOR? Bachelor's degree in marketing, communications, business, or a related field 6+ years of experience in paid social media strategy and buying, preferably in an agency setting Extensive hands-on keyboard biddable paid social media campaign management Expert knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat, and YouTube and each platform's Ads Manager Proven success managing large scale budgets, pacing, A/B tests, and platform analytics and campaigns Understand social pixels and platform-specific technical tools Strong leadership and team management skills, with the ability to inspire and develop high-performing teams Excellent client relationship management and communication skills Proficiency in analytics tools and Microsoft Excel Preferred Qualifications: Deep understanding of pharmaceutical advertising, regulations, and compliance within the social space Platform certifications (i.e. Meta blueprint, LinkedIn Labs) WHY JOIN EVERSANA INTOUCH MEDIA? We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization, giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain, this is the perfect place for you. The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences. Join EVERSANA INTOUCH Media and be part of our mission to revolutionize healthcare, with new models, reduced costs for patients, and better, more supportive programs. Additional Information
OUR CULTURAL BELIEFS: Patient Minded
I act with the patient's best interest in mind. Client Delight
I own every client experience and its impact on results. Take Action
I am empowered and hold myself accountable. Embrace Diversity
I create an environment of awareness and respect. Grow Talent
I own my development and invest in the development of others. Win Together
I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters
I speak up to create transparent, thoughtful, and timely dialogue. Always Innovate
I am bold and creative in everything I do EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $88,000 to $120,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. From EVERSANA's inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity