Luxor Healthcare
Join to apply for the
Marketing Director
role at
Luxor Healthcare 3 days ago Be among the first 25 applicants Join to apply for the
Marketing Director
role at
Luxor Healthcare Get AI-powered advice on this job and more exclusive features. Marketing Director - Skilled Nursing Facility
We are seeking a dynamic and experienced
Marketing Director
to join our marketing team at a
well-established skilled nursing facility
located in
Saint Louis, MO 63147 . This full-time position plays a critical role in driving census growth and increasing top-line revenue by executing strategic marketing, referral development, and business growth initiatives.
Position Summary:
The
Marketing Director
is responsible for achieving and exceeding occupancy and case mix targets through effective external marketing, face-to-face sales, referral generation, and community outreach. This position requires a motivated professional who excels at relationship building and business development in the skilled nursing and senior care industry.
Key Responsibilities:
Promote and support the mission, vision, and values of the facility and organization. Act as a member of the facilitys leadership team, contributing to census development strategies and cultural alignment. Ensure compliance with all relevant healthcare regulations, policies, and industry standards. Personally responsible for external face-to-face marketing, referral relationship building, and achieving sales quotas. Drive and support team performance to achieve occupancy and revenue goals. Accurately communicate the facilitys services and fee structures to potential residents and referral sources. Develop and implement monthly, quarterly, and annual strategic marketing plans in collaboration with the Executive Regional Business Development Director. Participate in weekly marketing meetings with the facility Administrator and Interdisciplinary Team. Maintain and regularly update a competitive market analysis including local senior care competitors and referral trends. Supervise and evaluate external business development efforts, ensuring effectiveness and accountability. Attend mandatory in-service trainings and ongoing education for professional development. Establish performance targets for the sales team (calls, follow-ups, outreach strategies, etc.). Take on additional duties as assigned by leadership.
Qualifications & Experience:
Minimum 1 year of nursing home/skilled nursing marketing experience required; 3 years preferred. At least 1 year of recent experience in a skilled nursing facility (SNF) is required. Proven ability to develop and maintain professional referral relationships and manage census goals.
Preferred Skills:
Strong written and verbal communication and public speaking skills. Leadership skills with the ability to train, coach, and motivate teams. High attention to detail, organizational skills, and a self-starter attitude. Compassionate and patient-centered approach when interacting with seniors and families. Knowledge of senior care regulations, marketing best practices, and competitive analysis. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to learn and utilize CRM platforms, including Yardi Lead Management software. Skilled in marketing strategy, planning, and analysis.
Schedule:
Full-time Monday to Friday 8-hour shifts
Compensation & Benefits:
Competitive base salary plus bonus pay Health, dental, and vision insurance Paid time off (PTO) Employee discounts Opportunities for professional growth and training
Location Requirement:
Must be able to reliably commute to or plan to relocate to Saint Louis, MO 63147 before starting the position.
If you are passionate about senior care, marketing, and driving positive outcomes for residents and their families, we would love to hear from you!
Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Hospitals and Health Care Referrals increase your chances of interviewing at Luxor Healthcare by 2x Get notified about new Marketing Director jobs in
St Louis, MO . St Louis, MO $100,000.00-$120,000.00 3 days ago St Louis, MO $50,000.00-$60,000.00 4 weeks ago Greater St. Louis $100,000.00-$115,000.00 4 days ago St Louis, MO $50,000.00-$60,000.00 2 weeks ago Regional Director, Kansas City/St. Louis-Transcatheter Heart Valve
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Marketing Director
role at
Luxor Healthcare 3 days ago Be among the first 25 applicants Join to apply for the
Marketing Director
role at
Luxor Healthcare Get AI-powered advice on this job and more exclusive features. Marketing Director - Skilled Nursing Facility
We are seeking a dynamic and experienced
Marketing Director
to join our marketing team at a
well-established skilled nursing facility
located in
Saint Louis, MO 63147 . This full-time position plays a critical role in driving census growth and increasing top-line revenue by executing strategic marketing, referral development, and business growth initiatives.
Position Summary:
The
Marketing Director
is responsible for achieving and exceeding occupancy and case mix targets through effective external marketing, face-to-face sales, referral generation, and community outreach. This position requires a motivated professional who excels at relationship building and business development in the skilled nursing and senior care industry.
Key Responsibilities:
Promote and support the mission, vision, and values of the facility and organization. Act as a member of the facilitys leadership team, contributing to census development strategies and cultural alignment. Ensure compliance with all relevant healthcare regulations, policies, and industry standards. Personally responsible for external face-to-face marketing, referral relationship building, and achieving sales quotas. Drive and support team performance to achieve occupancy and revenue goals. Accurately communicate the facilitys services and fee structures to potential residents and referral sources. Develop and implement monthly, quarterly, and annual strategic marketing plans in collaboration with the Executive Regional Business Development Director. Participate in weekly marketing meetings with the facility Administrator and Interdisciplinary Team. Maintain and regularly update a competitive market analysis including local senior care competitors and referral trends. Supervise and evaluate external business development efforts, ensuring effectiveness and accountability. Attend mandatory in-service trainings and ongoing education for professional development. Establish performance targets for the sales team (calls, follow-ups, outreach strategies, etc.). Take on additional duties as assigned by leadership.
Qualifications & Experience:
Minimum 1 year of nursing home/skilled nursing marketing experience required; 3 years preferred. At least 1 year of recent experience in a skilled nursing facility (SNF) is required. Proven ability to develop and maintain professional referral relationships and manage census goals.
Preferred Skills:
Strong written and verbal communication and public speaking skills. Leadership skills with the ability to train, coach, and motivate teams. High attention to detail, organizational skills, and a self-starter attitude. Compassionate and patient-centered approach when interacting with seniors and families. Knowledge of senior care regulations, marketing best practices, and competitive analysis. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to learn and utilize CRM platforms, including Yardi Lead Management software. Skilled in marketing strategy, planning, and analysis.
Schedule:
Full-time Monday to Friday 8-hour shifts
Compensation & Benefits:
Competitive base salary plus bonus pay Health, dental, and vision insurance Paid time off (PTO) Employee discounts Opportunities for professional growth and training
Location Requirement:
Must be able to reliably commute to or plan to relocate to Saint Louis, MO 63147 before starting the position.
If you are passionate about senior care, marketing, and driving positive outcomes for residents and their families, we would love to hear from you!
Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Hospitals and Health Care Referrals increase your chances of interviewing at Luxor Healthcare by 2x Get notified about new Marketing Director jobs in
St Louis, MO . St Louis, MO $100,000.00-$120,000.00 3 days ago St Louis, MO $50,000.00-$60,000.00 4 weeks ago Greater St. Louis $100,000.00-$115,000.00 4 days ago St Louis, MO $50,000.00-$60,000.00 2 weeks ago Regional Director, Kansas City/St. Louis-Transcatheter Heart Valve
Director of Sales and Marketing - Angad Arts Hotel
Senior Vice President of Business Development & Marketing
Director of Growth Marketing (AI-Native)
Senior Vice President of Business Development & Marketing
Creative Director, Blue Note Productions
Digital Buying Director - Search / Social / Programmatic
St Louis, MO $85,000.00-$95,000.00 5 days ago Chesterfield, MO $99,700.00-$122,600.00 3 days ago Regional Director of Business Development STL
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr