IHG
Associate Brand Manager, Global Guest Experience and Design, Ruby Hotels
IHG, Atlanta, Georgia, United States, 30383
Associate Brand Manager
As Associate Brand Manager for Ruby Hotels, you'll serve as a liaison between the global brand team and other corporate resources, agencies, vendors, brands, and regional brand partners. Work with vendors and key internal departments for input or evaluation of assigned projects. Manage, catalog, and ensure availability and accessibility to all resources including photography, guidelines, research, reports, etc. Coordinate successful participation in various internal and external functions representing multibrand initiatives, including new initiatives, special events, conferences and meetings. You will support essential functions including invoicing, coordinating executive brand reviews and management of the brand experience space. Your day to day: Assist in the development of marketing initiatives, including the development of program specifications and collateral materials for the brand and new hotels. Serve as the assigned brand liaison with stakeholders on matters of brand development and launch of the first Ruby hotels in the U.S. Field and conduct follow-up calls or other correspondence with agencies and stakeholders to support the brand's objectives. Coordinate the development and production of support tools for educating external agencies and internal staff for effective delivery of the brand. Coordinate the print production relationships, agency relationships and other vendor relationships, internally and externally as needed. Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timelines, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines. Research and compile a variety of moderately complex data to include creating spreadsheets or databases for maintaining and reporting management information; may require some analysis of marketing data, programs, or trends. Prepare a variety of departmental reporting/presentation materials, gathering and summarizing information from various sources as requested. May create and format reports and presentation materials utilizing various spreadsheet graphics, and/or statistical software. Manage coordination of upkeep and enhancements to brand experience and design prototypes including model rooms and operations and marketing tests in hotels. Monitor departmental budgets to include vendor billing, estimates, invoice coding and tracking, end of month reconciliation, etc. Report discrepancies or budgetary issues to Manager or VP. Manage availability and distribution of brand resources. Create and distribute information and resources on multibrand initiatives to hotels, agencies, partners, reservation centers, internal audiences, and others as appropriate. Ensure accurate and accessible electronic and asset library for marketing use. What we need from you: Demonstrated project management experience in organizing, planning and executing projects from conception through implementation. Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams. Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management. Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics). Demonstrated ability to develop consumer understanding based on research and existing trends. Demonstrated creative problem solving. Location Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $46,226.00 to $70,000.00. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
As Associate Brand Manager for Ruby Hotels, you'll serve as a liaison between the global brand team and other corporate resources, agencies, vendors, brands, and regional brand partners. Work with vendors and key internal departments for input or evaluation of assigned projects. Manage, catalog, and ensure availability and accessibility to all resources including photography, guidelines, research, reports, etc. Coordinate successful participation in various internal and external functions representing multibrand initiatives, including new initiatives, special events, conferences and meetings. You will support essential functions including invoicing, coordinating executive brand reviews and management of the brand experience space. Your day to day: Assist in the development of marketing initiatives, including the development of program specifications and collateral materials for the brand and new hotels. Serve as the assigned brand liaison with stakeholders on matters of brand development and launch of the first Ruby hotels in the U.S. Field and conduct follow-up calls or other correspondence with agencies and stakeholders to support the brand's objectives. Coordinate the development and production of support tools for educating external agencies and internal staff for effective delivery of the brand. Coordinate the print production relationships, agency relationships and other vendor relationships, internally and externally as needed. Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timelines, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines. Research and compile a variety of moderately complex data to include creating spreadsheets or databases for maintaining and reporting management information; may require some analysis of marketing data, programs, or trends. Prepare a variety of departmental reporting/presentation materials, gathering and summarizing information from various sources as requested. May create and format reports and presentation materials utilizing various spreadsheet graphics, and/or statistical software. Manage coordination of upkeep and enhancements to brand experience and design prototypes including model rooms and operations and marketing tests in hotels. Monitor departmental budgets to include vendor billing, estimates, invoice coding and tracking, end of month reconciliation, etc. Report discrepancies or budgetary issues to Manager or VP. Manage availability and distribution of brand resources. Create and distribute information and resources on multibrand initiatives to hotels, agencies, partners, reservation centers, internal audiences, and others as appropriate. Ensure accurate and accessible electronic and asset library for marketing use. What we need from you: Demonstrated project management experience in organizing, planning and executing projects from conception through implementation. Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams. Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management. Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics). Demonstrated ability to develop consumer understanding based on research and existing trends. Demonstrated creative problem solving. Location Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $46,226.00 to $70,000.00. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.