Sr. Product Marketing Manager

Social network you want to login/join with: Identify areas for growth and create strategic marketing plan and product roadmaps to help drive product definition, design and development, customer engagement, and market penetration. Introduction ASML US brings together the most creative minds in science and technology to develop lithography machines that are key to producing faster, cheaper, more energy-efficient microchips. We design, develop, integrate, market and service these advanced machines, which enable our customers - the worlds leading chipmakers - to reduce the size and increase the functionality of their microchips, leading to smaller, more powerful consumer electronics. Our headquarters are in Veldhoven, the Netherlands, with 18 office locations across the United States, including main offices in Chandler, Arizona; San Jose and San Diego, California; Wilton, Connecticut; and Hillsboro, Oregon. Job Mission We are seeking a Sr Product Marketing Manager responsible for ASMLs computational lithography and related Fab Applications software products. In this role, you will develop and own the product definition, market strategy, and roadmap. This includes increasing profitability of existing product lines and developing new products. You will create product marketing plans, conduct market research, competitive analysis, feasibility studies, engage with customers globally, and translate customer needs into product requirements. You will work closely with R&D, product engineering, sales, and field operations, requiring excellent communication, organizational, and management skills. Job Description Identify areas for growth and create strategic marketing plans and product roadmaps to drive product definition, design, development, customer engagement, and market penetration. Acquire deep customer knowledge by interacting with customers to understand their technical requirements and translating these into product roadmaps and engagement strategies. Own market requirements, validation, and product roadmaps; deliver product requirement documents with business cases and feasibility plans. Evaluate financial aspects such as budgets, expenditures, R&D appropriations, ROI, and profit-loss projections. Develop and execute business plans by analyzing market opportunities and monitoring trends; use sales forecasting and strategic planning to ensure sales and profitability. Collaborate with product engineering and account teams to define customer engagement plans. Analyze competitors and develop marketing campaigns to maintain market share and profitability. Coordinate with cross-functional teams on competitive selling, pricing, and market development. Develop marketing materials, sales collateral, and communication plans, including press releases, launch materials, customer presentations, and sales training. Establish core positioning and messaging; manage market communication activities to promote products. Handle issues related to product ordering, systems, tools, and manufacturing supply. Travel up to 25-30% for customer visits and meetings.

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