Marketing Analyst & Operations Specialist

Description

Position at Shared Apartment Services

Job Title: Marketing Analyst & Operations Specialist

Location: Chicago, IL (In-office, full-time)

About Us

We market and manage over 12,000 apartments across Chicago, Kansas City, and St. Louis. Our mission is simple: make finding and living in an apartment easier and more enjoyable.

Were looking for a Marketing Analyst & Operations Specialist who is equal parts data detective, HubSpot architect, and WordPress optimizer to help us grow smarter and faster.

Responsibilities

• Manage 21 WordPress sites: plugin updates, theme optimization, security monitoring
• Implement SEO best practices, schema markup, and performance improvements
• Set up A/B tests, CRO tools, and landing page templates to drive conversions
• Partner with IT on hosting/maintenance and troubleshoot technical issues
• Serve as in-house Google Analytics 4 expert: event setup, tracking, and attribution
• Build dashboards integrating web, ad, email, and social campaign data
• Translate analytics into insights for leasing and marketing strategies
• Own HubSpot end-to-end: workflows, smart lists, lead scoring, forms, landing pages, nurture programs
• Integrate HubSpot with Salesforce and AppFolio; troubleshoot sync issues and enforce clean data
• Train teammates on HubSpot usage and automation
• Collaborate with marketing, IT, and third-party vendors to optimize tools and campaigns
• Champion UTM tracking, attribution, and conversion reporting best practices
• Research and implement new marketing automation and martech solutions
  
  

Requirements

• Chicago-based and available to work in-office (collaborative role)
• 46+ years in marketing analytics or marketing operations
• Strong WordPress expertise: custom post types, plugins (Yoast, Elementor, Gravity Forms), CRO tools, staging environments
• Extensive HubSpot experience: automation workflows, multi-touch nurture campaigns, integrations, advanced reporting
• Google Analytics 4 mastery: event tracking, data layers, conversions, dashboards
• Strong Excel/SQL/BI skills (Looker, Tableau, Power BI a plus)
• Comfortable with APIs, Zapier/Make, and webhooks
• Strong communicator able to bridge data, tech, and creative marketing teams
  
  

Why Youll Love Working Here

• Impact: Your dashboards and optimizations directly influence how 12,000 apartments get leased
• Ownership: Lead authority on HubSpot and WordPress, trusted across the team
• Tools & Scale: Manage a modern stack (HubSpot, Salesforce, AppFolio, GA4, WordPress) at enterprise scale
• Growth: Opportunity to innovate, test, and implement bold ideas
  
  

Compensation & Benefits

• Competitive salary range ($75k-$80k annually)
• Health, dental, vision insurance
• Paid time off + holidays
• 401(k) with company match
• Apartment discounts
  
  

About Mac: We believe that the quality of ones life is directly related to the quality of ones home. Since 2002, we have been creating rental homes and investing in neighborhoods for our residents in Chicago, Kansas City, and St. Louis. Our vision is to enable better lives through better homes- for our residents, our communities, and our colleagues.
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