The New York Immigration Coalition is hiring: Manager of Digital Communications
The New York Immigration Coalition, New York, NY, US, 10261
Manager of Digital Communications & Content
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Manager of Digital Communications & Content
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Department: Communications
Reports to: Sr. Director of Communications
Status: Full Time/ Exempt (40 hours/ week)
Supervises: Communications Associate, Digital and Marketing (VP of Communications manages Special Projects)
Salary: $73,574.00
Location: Position is based in NYC and will require occasional travel within New York State.
Overview of the Organization
The New York Immigration Coalition (NYIC) is an umbrella policy and advocacy organization for nearly 200 groups in New York State. We envision a New York state that is stronger because all people are welcome, treated fairly, and given the chance to pursue their dreams. Our mission is to unite immigrants, members, & allies so all New Yorkers can thrive. We represent the collective interests of New Yorks diverse immigrant communities and organizations and devise solutions to advance them; advocate for laws, policies, and programs that lead to justice and opportunity for all immigrant groups; and build the power of immigrants and the organizations that serve them to ensure their sustainability, to improve peoples lives, and to strengthen our state.
Our organizational values: Inclusive & Representative; Fair & Just; Accountable & Trusted.
Position Description
Under the supervision of the Senior Director of Communications, but working alongside the entire Communications team, the Manager of Digital Communications & Content will help support the NYICs robust communications & marketing efforts online and offline, as needed. The Manager of Digital Communications & Content oversees and implements the development of all digital content, including but not limited to video, photo and graphic design. The Manager will be responsible for creating graphics, shooting and editing video and photo content, evaluating results with metrics analytics and developing and implementing proactive strategies (and recommending corrective strategies as needed). In addition to being responsible for creating visual content, the Manager will create and implement visually-driven digital campaigns for social media and other platforms.
The Manager will also develop and foster relationships with internal and external partners, members and consultants, and provide coordination with various teams internally in the NYIC to facilitate the creation of digital content. The Manager of Digital Communications will also work with external vendors and internal branding guidelines to support the creation of key branded materials including social media graphics, promotional materials, one-pagers, reports, and other materials as needed. The manager may supervise junior digital and/or administrative staff or freelance consultants or volunteers on specific projects.
Key Responsibilities, But Not Limited To
Support development and implementation of online communications and campaign strategies for ongoing priorities and rapid response in New York City and Statewide, including:
- Implement strategies to grow NYICs social media audience; increase engagement in our campaigns and issues across all platforms to meet our campaign objectives.
- Track all projects for socials in a weekly, monthly and annual content strategy calendar in Asana, in order to create a cohesive message about the NYICs initiatives, campaigns, and mission.
- Work with the Communications team and consultants to advance communications projects, including video production, promotional graphics, translations, and other tactics as needed.
- Contribute to monthly/quarterly analytic reports for all social media platforms and other related initiatives.
- Monitor social media for coverage of issues affecting the NYIC and immigrant rights daily.
- Maintain our photo and video archive.
- Maintain, care for, and organize the communication teams gear closet.
- Manage and create internal and external social media toolkits.
- Creates social content from press conferences, mobilizations and other events (livestreaming, livetweeting, photo, video, etc.).
- Conducts interviews with impacted individuals, advocates, elected officials and other partners for video content. May appear on-camera for interviews or as a speaker for NYICs social channels.
- Manages internal and external social media toolkits.
- Moderate comments/activity on our social media channels.
- Stay up to date on all New York and federal immigration news.
- Ensure branding guidelines are instituted and followed on all platforms, as well as support creation of collateral, as needed.
- Perform similar functions for the NYICs affiliated organization, NYIC Action as needed.
- Handles departmental reconciliation of credit card expenses and submission of invoices, drafting of contracts, and other administrative duties, as required.
- Assist with additional duties as necessary. All communications staff are required to be able to work cross-functionally to support key efforts, staff and programs, as needed.
- May need to occasionally lift, carry and move materials weighing 50 pounds or less.
- This position will require some late hours or weekend work especially during the New York City budget and New York State legislative sessions.
- Two to three years of experience as a digital communications professional working directly with an advocacy organization.
- Highly proficient in video and photo editing (Adobe Creative Suite: Premiere, After Effects, Photoshop, Lightroom, etc.), as well as lighting, audio, and other production
- Highly proficient in graphic design (Canva or Adobe Creative Suite: Photoshop, Illustrator, etc.).
- Preferred: experience with the challenges faced by immigrant-serving and immigrant-led organizations
- Ability to work with a wide range of work styles and cultural backgrounds (strongly preferred) including experience supervising staff or interns is preferred.
- Highly organized and strong interpersonal skills.
- Takes initiative to create new content and refine existing content.
- Good team player and able to adapt as necessary to changing circumstances.
- Ability to operate in a fast-paced environment and juggle multiple tasks.
- Language fluency is strongly preferred in either Spanish, French, Haitian Creole, Russian, Arabic or Bengali.
- Basic knowledge and understanding of Salesforce, Excel, and other modern database and information technologies.
- Familiarity with Google Workspace and Asana.
- Interest in and/or knowledge of the NYIC, its members, or issues affecting immigrants in New York is an advantage.
- Must be legally authorized to work for any employer in the U.S
In addition to a competitive salary, NYIC offers a full benefit plan, unlimited vacation time, paid sick leave, pretax benefits and a comprehensive retirement plan.
- The NYIC has a transparent and equitable salary structure. Starting salaries for each position are set in advance with no room for negotiation.
All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, immigration status or citizenship, sex, age, disability or marital status.
Deadline: Applications will be reviewed on a rolling basis and we are looking for someone to start as soon as possible. No phone calls or emails will be accepted for this position.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing, Public Relations, and Writing/Editing-
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