Meta Platforms is hiring: Creative Director in Menlo Park

Creative Director

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and industry-leading creative narrative for work that reaches an audience across the globe due to the scale of our products. We're looking for a creative problem solver who is passionate about telling stories and crafting work that makes the technical feel human and authentic. You're a conceptual thinker who can bring your ideas to life in new and inspiring ways. You must be versatile and have experience excelling across various creative mediums. You have a fresh point of view on concept and story on behalf of brands. You have a high level of craft in all facets of your copywriting, from in-product to short and long-form scripts. When you decide to make something, you see your vision through from concept to launch.

Creative Director Responsibilities

• Concept and create big ideas for all mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, and more.
• Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within a product.
• Communicate complicated technology topics in clear, concise ways to a non-technical audience.
• Present ideas in a clear and focused way that builds consensus within the team.
• Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists, and product managers.
• Work autonomously, with little direction.
• Create original, breakthrough, industry-leading work.
• Translate complex strategic approaches into easily accessible creative concepts.
• Stay attuned to the pulse of emerging trends and insights, analyzing their impact on industries, brands, and audiences to develop innovative creative strategies that resonate with, inspire, and drive meaningful engagement across wide-ranging audiences.

Minimum Qualifications

• 8+ years of experience in agency/in-house concepting and copywriting for global brands.
• Experience working with wide-ranging audiences, including but not limited to consumers, creators, and business.
• Experience crafting copy that brings humanity into technology in a way that is understood by audiences.
• History of self-initiated projects.
• Interest in product storytelling and project strategy.

Preferred Qualifications

• Experience working on global campaigns.
• 10+ years experience in agency/in-house concepting and copywriting for global brands.
• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc.
• Award-winning work.
• Experience in pursuing emerging technologies.

$121,000/year to $173,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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