PRSA Orlando
Marketing and Social Media Coordinator
PRSA Orlando, Winter Park, Florida, United States, 32792
Position Summary We are seeking a creative, strategic, and detail-oriented Marketing and Social Media Coordinator to lead our digital presence and support our marketing initiatives. This role plays a key part in building our brand, driving audience engagement, and promoting performances, events, and educational programs across all communications platforms. The position is full-time and in person at our Winter Park office. Some evening and weekend work is required during our concert season (October May). Key Responsibilities
Social Media Management
Develop and execute a content calendar for Bachs current social media platforms (Instagram, Facebook, LinkedIn, YouTube) with possible expansion to others. Create engaging content (graphics, photos, videos, reels, stories) that aligns with our artistic vision and brand identity. Monitor social media trends, respond to followers, and foster online community engagement. Analyze social media performance and adjust strategies to optimize reach and engagement. Marketing & Communications
Coordinate and assist in the creation and distribution of digital and print marketing materials from multiple sources including Bachs artistic team and external PR advisors. These will include e-newsletters, flyers, posters, brochures, and more. Coordinate email marketing campaigns using tools such as Mailchimp. Maintain and update the Bach website with current content, events, and news. Support copy development for promotional campaigns, press releases, and website updates. Support community partnership strategy and execution with the external PR advisors. Branding & Promotion
Support brand consistency across all print and digital materials and communication platforms. Collaborate with artists, photographers, and videographers to produce promotional content. Assist in developing marketing strategies for ticket sales, season subscriptions, and donor engagement. Analytics & Reporting
Track and report on key marketing metrics (social media performance, email open/click rates, ticket sales data, etc.) Use insights to inform future strategies and report on progress. Qualifications
Bachelors degree in marketing, communications, or related field (or equivalent work experience). 13 years of experience in marketing, social media, or communications, preferably in a nonprofit or arts setting. Proficiency with social media platforms and scheduling tools (e.g., Later, Hootsuite). Experience with Canva, Adobe Creative Suite or similar tools. Strong writing, editing, and storytelling skills. Knowledge of email marketing and CMS platforms (e.g., WordPress, Squarespace) Excellent organizational skills and the ability to manage multiple projects and deadlines Knowledge of and appreciation for classical music is highly desirable Additional Skills (Not Required, but a Plus):
Photography/videography experience Familiarity with Google Analytics or Meta Business Suite Basic HTML or web editing skills The Bach Festival Society of Winter Park is an equal opportunity employer and encourages candidates of all backgrounds, identities, and abilities to apply. #J-18808-Ljbffr
Social Media Management
Develop and execute a content calendar for Bachs current social media platforms (Instagram, Facebook, LinkedIn, YouTube) with possible expansion to others. Create engaging content (graphics, photos, videos, reels, stories) that aligns with our artistic vision and brand identity. Monitor social media trends, respond to followers, and foster online community engagement. Analyze social media performance and adjust strategies to optimize reach and engagement. Marketing & Communications
Coordinate and assist in the creation and distribution of digital and print marketing materials from multiple sources including Bachs artistic team and external PR advisors. These will include e-newsletters, flyers, posters, brochures, and more. Coordinate email marketing campaigns using tools such as Mailchimp. Maintain and update the Bach website with current content, events, and news. Support copy development for promotional campaigns, press releases, and website updates. Support community partnership strategy and execution with the external PR advisors. Branding & Promotion
Support brand consistency across all print and digital materials and communication platforms. Collaborate with artists, photographers, and videographers to produce promotional content. Assist in developing marketing strategies for ticket sales, season subscriptions, and donor engagement. Analytics & Reporting
Track and report on key marketing metrics (social media performance, email open/click rates, ticket sales data, etc.) Use insights to inform future strategies and report on progress. Qualifications
Bachelors degree in marketing, communications, or related field (or equivalent work experience). 13 years of experience in marketing, social media, or communications, preferably in a nonprofit or arts setting. Proficiency with social media platforms and scheduling tools (e.g., Later, Hootsuite). Experience with Canva, Adobe Creative Suite or similar tools. Strong writing, editing, and storytelling skills. Knowledge of email marketing and CMS platforms (e.g., WordPress, Squarespace) Excellent organizational skills and the ability to manage multiple projects and deadlines Knowledge of and appreciation for classical music is highly desirable Additional Skills (Not Required, but a Plus):
Photography/videography experience Familiarity with Google Analytics or Meta Business Suite Basic HTML or web editing skills The Bach Festival Society of Winter Park is an equal opportunity employer and encourages candidates of all backgrounds, identities, and abilities to apply. #J-18808-Ljbffr