Nashville Public Radio
Digital Content Strategist
Nashville Public Radio, Nashville, Tennessee, United States, 37247
About Snapshot
Snapshot is a full-service agency bridging the gap between high-quality production, award-winning design, and creative strategy. We help our clientsbig and smallshowcase their companies and products in fresh, engaging ways.
We maintain a high volume of consistent work and are seeking someone whos ready to dive in and contribute from day one. If youre looking for a company that stretches your creative and strategic muscles while fostering an entrepreneurial mindset, Snapshot is the place. Our team is self-driven, collaborative, and accountable.
Compensation + Benefits
Salaried position with pay depending upon experience
Health insurance coverage
Life insurance policy
Short-term & long-term disability insurance
8 paid holidays, 10 days vacation, and 1-week personal paid time off
Retirement plan
What Were Looking For
The Digital Content Producer is a hybrid strategist/creator who thrives at the intersection of planning, producing, and measuring content across digital channels. Youll drive content strategy, social media planning, and email marketing execution for both client-facing and internal initiativeswhile keeping performance tied to business outcomes.
This role is part strategist, part maker. You should feel comfortable pitching big ideas, managing content calendars, updating websites, and reporting back with insights. Youll work closely with account teams to understand client goals, and with creatives to bring content to life. Youll also support email marketing campaigns and other initiatives that will evolve our internal content engine.
This is a fast-moving, high-variety role for someone who loves to collaborate but can also put their head down and produce. Youll report to our Group Account Director and work in lockstep with creative, digital, and accounts teams.
Key Responsibilities
This is a strategic content role that blends editorial instinct with channel fluency. You will shape how our agency and our clients show up, and how that presence turns into performance.
Content Creation
Develop and execute content strategies that support business objectives
Create and manage content calendars for clients across social, email, and web
Lead the creation and delivery of email marketing campaigns
Write or direct content for social posts, blog articles, emails, video scripts, and landing pages
Report on content performance and provide insights tied to client KPIs
Publish and manage content in CMS platforms (e.g., WordPress) and email platforms (e.g., HubSpot)
Collaborate with creative and digital teams to align content with brand and performance goals
Repurpose existing content for different formats and platforms
Internal Marketing
Manage Snapshots internal content calendar across social, newsletter, and thought leadership
Support podcast planning, scripting, booking, and distribution
Help develop agency case studies, sales collateral, and marketing campaigns
Ensure all internal content aligns with Snapshots brand, voice, and growth strategy
What Success Looks Like
Cohesive content plans that connect clearly to client business goals
Creative execution that is timely, high-quality, and on-brand
Consistent reporting and insights that help improve performance
Strong cross-team collaboration and communication
Tools and systems that support scalable content production
Required Experience & Skills
5+ years of experience in content production, editorial planning, or integrated marketing
Proven success managing content across social, email, and web channels
Strong copywriting and editing skills (portfolio required)
Familiarity with CMS platforms (WordPress), email platforms (HubSpot, Mailchimp), and content analytics
Experience working with creative and strategy teams in a fast-paced agency or in-house environment
Excellent communicator who thrives in a cross-functional setting
Comfortable managing multiple projects with tight timelines
Demonstrate a deep understanding of TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) activities and can clearly articulate the purpose, value, and interplay of each stage across different marketing contexts
Tools You Might Use Here
WordPress, HubSpot, or similar CMS/email platforms
Monday, or comparable PM tools
ChatGPT and AI-assisted writing tools (we use them as accelerators, not shortcuts)
Scrunch, Profound, or similar AEO/visibility platforms (training provided)
What This Role is Not
A siloed social media manager
A junior copywriter taking orders
A brand marketer disconnected from business results
Apply If
You love building content that connects strategy to outcomes
You can move between planning and producing without getting lost
You want to work with people who care about the work and the humans behind it
You thrive in a growth-minded environment that values clarity, curiosity, and accountability
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