Digital Marketing Manager Job at Robert Half in Pompano Beach

We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.

Responsibilities:
• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor and analyze campaign performance metrics to optimize results and drive sales.
• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.
• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.
• Collaborate directly with the business owner to align marketing strategies with overall business goals.
• Create and manage paid advertising campaigns to boost customer acquisition and retention.
• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.
• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.• At least 3 years of experience in a Digital Marketing Manager role.
• Expertise in e-commerce platforms, with a strong preference for Shopify experience.
• Proven ability to manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills with the capability to interpret data and optimize marketing efforts.
• Previous experience in the e-commerce and retail industries is essential.
• Proficiency in digital marketing tools, including Google Analytics.
• Must be able to work on-site in Pompano Beach, Florida.