MARKETING SPECIALIST Job at Guardian Credit Union in Prattville

Summary: Responsible for telling the Guardian story through high-quality marketing copy used via multiple channels. This position is also responsible for engaging the GCU audience through its organic social media platforms.

Major Duties and Responsibilities
Tell the Guardian story. Develop high-quality, engaging content for social media, the GCU website and blog, newsletters, press releases and all GCU marketing collateral (ex. post card, billboards, fliers, etc.), ensuring consistency in messaging and branding across all channels. Ensure all marketing materials meet compliance regulations as required for advertisements.

• Manage Guardian Credit Unions and Guardian Foundations social media presence, including:
  • Strategy Development: Create and align the social media strategy with the companys goals and audience.
  • Content Creation and Scheduling: Create and curate engaging content that is relevant to the GCU audience across channels such as Facebook, Instagram, LinkedIn and YouTube. Identify and integrate emerging social trends, content formats and platform best practices to maximize reach and engagement. Ensure content is ADA compliant.
  • Community Management: Respond to member comments and messages in a timely manner, fostering conversation. Actively listen for feedback.
  • Analytics and Reporting: Monitor and analyze content performance. Track KPIs and provide regular reports to assess campaign and content effectiveness.
• Collaborate with the marketing team to keep on track with objectives and deadlines. Ensure that all visuals align with branding standards. Support the development of basic content assets including short-form video, photos and design for social channels.
• Serve as the main communicator for the Marketing Department to Team Guardian, developing and disseminating any necessary updates via internal chats, Hubley, email, etc.
• Work with internal and external marketing team to support paid advertising efforts.
• Act as a marketing liaison to branches, ensuring relevant and current information is displayed and gathering stories for marketing purposes.
• Stay aware of competitors, industry trends and new product developments.
• Assist the Community Relations Specialist with event setup and coverage as needed.
• Respond to member direct messages and comments on the GCU Google business pages in a timely manner, coordinating with the proper team members to help resolve any issues.
• Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control, in addition to all company policies.

Knowledge and Skills
Experience
Two to five years of social media management experience; experience developing both written and visual content; experience working within a social media management platform such as Hootsuite, SocialPilot, Sprout Social, etc. a plus; experience working at a financial institution preferred.

Education/Certifications/Licenses
Bachelors degree in communications, marketing or a related field from an accredited institution.

Interpersonal Skills
Essential skills include marketing and communications understanding, content creation (written and visual), excellent writing skills, interpersonal skills, organization and prioritization, and data analysis proficiency.

ADA Requirements
Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.

Working Conditions
Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.

Mental and/or Emotional Requirements
Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.

Qualifications

Skills

Behaviors

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Motivations

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Education

Required

Bachelors or better in Marketing or related field.

Experience

Required

2+ years of social media management experience; experience developing both written and visual content; experience working within a social media management platform such as Hootsuite, SocialPilot, Sprout Social, etc. a plus; experience working at a financial institution preferred

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.