Green Thumb Industries (GTI) is hiring: Senior Social Media Strategist in Chicag

As a member of Brand Equity & Activation team, the Sr Social Media Strategist will develop & lead social media strategy across all GTI cannabis portfolio brands and the RISE dispensary brand. They will work in concert with the individual brand teams to develop growth, engagement, channel and content strategies. They will work collaboratively with the brand teams, internal social content creators, external content creators, and compliance.

Were seeking a creative strategist who can navigate the complex cannabis regulatory environment and the challenges with social media company terms of service. You have a deep understanding of creative social strategies that resonate on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also well-versed in cannabis culture.

Responsibilities

• Design and implement comprehensive social media strategies aligned with brand goals, target audiences, and industry trends.
• Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.
• Collaborate with brand and content teams to plan, develop, and approve content calendars.
• Continually improve social media performance through constant testing, interrogation, and creative approaches.
• Monitor performance metrics and adjust strategies to maximize engagement, reach, and conversion.
• Foster authentic relationships with followers, influencers, and industry partners.
• Analyze social media data to track trends, insights, and campaign performance.
• Stay updated on legal regulations, advertising restrictions, and industry trends specific to cannabis marketing.
• Develop unique strategies to work around existing social media platform restrictions.
• Develop briefs for brand social content with brand teams.
• Develop mutually exclusive social styles across GTI brands in concert with brand teams.
• Develop a POV on channels and appropriate mix for all brands.

Qualifications

• 4+ years of experience in developing and leading successful social media strategies, preferably in lifestyle or cannabis industries
• Deep understanding of social media platforms, algorithms, restrictions, and advertising tools.
• Strong analytical skills with experience using social media analytics tools.
• Exceptional communication, leadership, and team collaboration skills.
• Creative thinker with the ability to craft compelling narratives and campaigns.
• Knowledge of applicable legal and regulatory considerations for cannabis marketing.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid drivers license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$85,000 - $100,000 USD

Create a Job Alert

Interested in building your career at Green Thumb? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Location (City) *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

What are your compensation expectations for this role? *

Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select...

If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.

Please enter only one name.

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select...

At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future? * Select...

Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

Are you authorized to work in the United States? * Select...

Please confirm you are over 21 years of age. * Select...

Please review and respond to the following statement:By completing this application, I understand and represent:All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed.Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select...

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirelyvoluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumbs Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

How would you describe your gender identity? Select...

Select...

How would you describe your racial/ethnic background? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select...

Are you a protected veteran or active member of the United States Armed Forces? Select...