PIPELINE – VP-to-SVP, Head of Performance Marketing (East Coast, EST)
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PIPELINE: VP, Head of Performance Marketing (East Coast, EST)
AI-Driven | Global Stage | Software Powerhouse
Location: East Coast (EST-based candidates only)
Comp: $320K–$350K base + Bonus + Equity
Team Size: 2,000+ FTEs globally
Reporting To: CMO (with direct CEO access)
Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech
Who’s being featured at TEDNext 2025?
We’ll give you a hint: It’s the future Head of Performance Marketing for this global growth rocket.
This is not your average marketing leadership role.
We’re pipelining a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space.
Following 130% growth in 2024 , a HEAT score approaching triple digits , and strategic partnerships with global giants like Salesforce and SAP , we’re building a future-facing Performance Marketing engine—and this role sits at the center of that momentum.
What You’ll Do
Serve as the global face of performance marketing , driving campaigns that deliver impact across every stage of the funnel.
Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.
Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.
Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player/coach role.
Create and test new acquisition channels , iterate fast, and scale what works globally.
Translate performance into board-ready metrics with access to CMO and CEO .
What You Bring
15+ years in performance marketing for global B2B software development firms .
Experience scaling performance marketing inside a 2K–5K FTE firm —you’ve felt the heat and delivered measurable growth.
A builder’s mindset : You ideate. You test. You optimize. You grow.
Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows .
You’re front-facing, curious, energized, and endlessly creative.
Must be East Coast (EST) based — not overseas, not PST.
Why This Role
Newly created, center-stage position with real ownership.
Visible, vocal, high-impact : You’ll be known across the industry.
Work hand-in-hand with an invigorated CMO and visionary CEO .
Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.