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The Bowerman Group

Chief Marketing Officer

The Bowerman Group, MI, United States

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Detroit, MI (Relocation fully covered if outside the Detroit area)

An innovative pet tech company in hypergrowth mode is looking for a marketing trailblazer to serve as Chief Marketing Officer. With a portfolio that includes smart products for cats and their humans—think automated feeders, self-cleaning litter boxes, and accessories with serious aesthetic cred—we’re not just evolving the category, we’re reinventing it.

This is more than a job—it's a rare opportunity to lead a dynamic 30-person marketing team across creative, growth, e-commerce, product marketing, content, and brand. From launching an entirely new D2C identity and overseeing a multimillion-dollar performance budget to scaling internationally and shaping customer experiences from the first click to lifelong loyalty—this role requires a mix of vision, precision, and feline-level intuition.

In this role, you'll:

  • Launch a new brand presence and product lineup across global markets
  • Architect full-funnel marketing strategies backed by customer insights and compelling creative
  • Lead omni-channel growth with a keen eye on LTV, CAC, and AOV metrics
  • Partner cross-functionally on everything from product claims to retail signage to loyalty programs
  • Manage and evolve a top-tier team while fostering internal culture and hiring for growth

We're looking for someone who:

  • Has 12+ years of D2C growth, performance, and brand experience
  • Loves data as much as disruptive storytelling
  • Can lead high-performing teams with clarity, empathy, and firepower
  • Has a soft spot (or a lap) for a cat—seriously
  • Competitive medical/dental/vision coverage
  • Paid parental leave and “pawternity” for new pets
  • 401K match, generous PTO, and continuing education
  • Pet-friendly office + free products + on-site Peloton
  • Fully funded relocation and full support settling into Michigan

This is an exceptional opportunity to step into a CMO role with true category-defining potential .

The ideal candidate will helm a growing team to drive full-funnel strategy, launch new products, introduce a rebranded D2C ecosystem, and build out global reach.

With a blend of performance horsepower and deep brand storytelling, the CMO will lead cross-functional partnerships across product, retail, customer insights, and technology—all in a high-energy, founder-led environment.

  • Please only apply if you are serious about relocating to Detroit Full-Time.

Seniority level

  • Seniority level

    Executive

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing
  • Industries

    Retail

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