Sr. Manager, Integrated Marketing Campaigns
San Francisco, California, USA
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!
Your opportunity
This is a fantastic opportunity to optimize New Relic’s growth engine by working across marketing channels with a focus on demand/ nurture strategies in web, email, and paid activation. You are a self-driven demand generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. You’re both technical and creative, and will be a strong partner to the internal growth team, regional marketing teams, marketing operations, creative, and data teams to consistently evolve and improve our demand gen marketing strategy.
What you'll do
- Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth (email, web personalization, paid and organic social, content syndication, 3rd party webinars, etc.).
- Collaborative content mapping, ensuring updated and new content is featured in appropriate persona journeys.
- Partner closely with Sales Development (SDR) and