VP, Product Marketing

Company Description

As the VP of Product Marketing, you will join our dynamic Product Strategy team, working closely with product leadership, commercial, and marketing teams to ensure the successful execution of strategic product initiatives.

In this pivotal role, you will significantly contribute to the successful launch of products by developing clear go-to-market strategies, crafting compelling messaging, and creating impactful sales enablement content. You will leverage data, insights, research, and feedback to oversee the marketing and positioning of our global product portfolio. This highly visible role offers the opportunity to lead a team, collaborate with various stakeholders, and bring NIQ’s major product initiatives to market.

Job Description

• Lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and their careers
• Collaborate with key stakeholders in Product and Commercial to develop product positioning and messaging that articulate a clear value proposition to target personas
• Own positioning, messaging and content for our diverse product portfolio across customer segments
• Reinforce our position as the leader via inspired, compelling and consistent product positioning tied to our key differentiated value drivers
• Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
• Gather and analyze customer feedback to influence product enhancements and elevate sales enablement.
• Create and socialize product positioning and sales enablement content that empowers sales teams to effectively compete in the market.
• Understand competitive differentiation and arm sellers with effective tools to position against the competition
• Collaborate on product launch plans with stakeholders from product, operations, commercial, and demand generation teams
• Continuously track and measure the effectiveness of product marketing materials, analyzing in-market performance data to identify opportunities for increasing product adoption

Qualifications

You possess exceptional communication skills, effortlessly translating complex solutions and capabilities into clear messaging that articulates value to our clients. You are self-motivated, hands-on, and thrive in a fast-paced environment. As a strong leader, you cultivate relationships with teams across the organization. You excel at working independently on agile teams, embracing the responsibility and dynamism of an environment where new projects emerge daily. You are excited by innovation and are unafraid to take risks, always eager to adopt and generate new ways of working.

Qualifications

• Bachelor's Degree (Master’s preferred)
• 15+ years of relevant experience in B2B Product Marketing, Product Management, or Marketing
• Strong leadership, communication, influencing and project management skills
• Impeccable writing skills and storytelling abilities, simplifying complex information effectively
• Experience working seamlessly across departments to ensure the best outcome for the business, working collaboratively to achieve a common goal
• Experience working with and launching SaaS products
• Understanding of the FMCG industry

Lead a high performing, tight-knit team and drive client, product, and organizational impact!

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range:$145,500.00 - $175,094.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:

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