Manager, Digital Marketing - Social

Overview THE ROLE: Herbalife is seeking a Digital Marketing Manager – Social who is a sharp, strategic, and analytical thinker and storyteller, thriving at the intersection of digital innovation and audience engagement. In this role, you’ll help implement the strategy behind our social media and digital communications efforts to elevate brand visibility, deepen community connections, and drive meaningful engagement. As part of the Digital Marketing team, the ideal candidate is an experienced strategic digital marketer with a deep understanding of the social media landscape and a passion for using data to inform decisions. You should be able to design and implement scalable social media strategies that align with business goals, enhance brand reputation, and drive measurable engagement. While creative skills are a plus, this position primarily focuses on planning, execution, data-driven decision-making, and cross-department collaboration to ensure our digital presence aligns with broader business objectives. HOW YOU WOULD CONTRIBUTE: Implement social media strategies that grow audiences, increase engagement, and amplify Herbalife’s global brand and reputation. Develop strategic digital campaign plans aligned with company priorities and communication objectives. Analyze performance across digital platforms, translate insights into optimization recommendations, and develop data-informed strategies. Ensure alignment between digital communications and global corporate messaging by collaborating with brand, marketing, and regional teams. Stay informed on new products and company initiatives, and share insights on trends and audience questions. Coordinate content calendars and publishing timelines for multiple social platforms. Identify and leverage cultural moments, user-generated content, influencer engagement, and trending topics to keep content relevant and responsive. Regularly report on performance metrics, community sentiment, and emerging trends to partners and leadership. Support SEO best practices across digital content and campaigns. Creative skills such as design, video editing, or photography are a plus but not required. WHAT’S SPECIAL ABOUT THE TEAM: You’ll join a nimble, hands-on Digital Marketing team that works cross-functionally to elevate Herbalife’s brand, grow our digital presence, and strengthen reputation. The team values innovation, adaptability, and collaboration across regions, thriving in a fast-paced environment where strategy and creativity go hand in hand. SUPERVISORY RESPONSIBILITIES: None Qualifications Skills and Background Required to Be Successful: 7+ years of experience in brand management, digital marketing, and/or consumer strategy, especially in managing content marketing and growing social media platforms at scale. Proven success developing and implementing digital strategies that deliver measurable business results. Deep passion for and understanding of social media platform functionalities, analytics, and reporting. Knowledge of SEO and content optimization strategies for digital growth. Strong project management and communication skills, capable of managing multiple stakeholders and timelines. Strategic thinker with the ability to prioritize, manage multiple workstreams, and perform under pressure in a fast-paced environment. Detail-oriented, self-motivated, and comfortable presenting to senior leadership. Education: Bachelor’s degree required #LI-EG1 US Benefits Statement: Herbalife offers a variety of benefits to eligible employees in the U.S., including health programs, voluntary benefits, and paid time off, such as holidays, vacation, sick leave, and parental leave. Additional benefits include 401(k), wellness incentives, stock purchase plans, insurance options, and pet insurance. #J-18808-Ljbffr