Social Media Manager
HackerOne is a global leader in offensive security solutions. Our HackerOne Platform combines AI with the ingenuity of the largest community of security researchers to find and fix security, privacy, and AI vulnerabilities across the software development lifecycle. The platform offers bug bounty, vulnerability disclosure, pentesting, AI red teaming, and code security. HackerOne is at a pivotal inflection point in the security industry. Offensive security is no longer optional - it is the standard for forward-thinking companies that want to build trust and resilience in a world where AI-driven innovation and adversaries are moving faster than ever. With the industry shifting, HackerOne stands apart: we combine the ingenuity of the largest security research community with a best-in-class AI-powered platform, trusted by the world's top organizations.
HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability.
Position Summary
We're looking for a creative and strategic Social Media Manager to lead our global social media strategy across LinkedIn, YouTube, and X. This is a highly visible role on the marketing team, responsible for elevating our brand presence, growing engagement, and ensuring our social voice aligns with business priorities. You'll oversee day-to-day channel execution, shape long-term strategy, and leverage AI and automation tools to scale our efforts with efficiency and impact. The ideal candidate blends big-picture thinking with operational excellence and has a deep understanding of social content, community building, and platform-specific best practices. You'll be a thought leader and innovator-someone who isn't afraid to experiment and push creative boundaries while remaining grounded in analytics and results. At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC.
What You Will Do
Develop and lead the global social media strategy across LinkedIn, YouTube, and X, ensuring alignment with brand and business goals. Own the social content calendar, channel planning, and execution-partnering with internal teams to create compelling content. Manage a social advocacy strategy that empowers employees to amplify brand messages and share authentic perspectives. Manage performance reporting and insights, optimizing campaigns and content based on data-driven learnings. Create and edit short-form, social-native videos to drive engagement and highlight key initiatives. Experiment with emerging formats-memes, trends, interactive posts, and live content-to keep channels fresh and audience-first. Use generative AI and automation tools to scale content production, personalize engagement, and enhance efficiency.