Are you a hands-on media buyer and growth strategist ready to drive measurable impact? Sweathouz is seeking a Director of Paid Media & Lead Generation to own and scale our paid media engine. This is a leadership role with real execution responsibility. You'll both roll up your sleeves to build and optimize campaigns and lead a growing team of media buyers once hired.What You'll DoLead strategy and budget planning across paid digital channels (Meta, Google, YouTube, TikTok, Programmatic).Personally build, launch, and optimize campaigns to drive awareness, acquisition, and studio growth.Establish scalable processes for campaign setup, QA, reporting, and optimization.Partner cross-functionally with creative, brand, lifecycle, and finance teams to ensure attribution, spend tracking, and ROI accuracy.Analyze and present campaign performance, providing clear insights and action plans.Guide A/B and multivariate testing for bidding, creative, and audience segmentation.Coach and develop media buyers as the team expands. RequirementsWhat We're Looking For5+ years in digital marketing/media buying with performance accountability.2+ years in leadership or mentorship roles.Proven experience managing and directly executing multi-channel paid media budgets.Expert knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads (incl. YouTube), and tracking tools.A strategic, data-driven thinker with strong analytical and reporting skills.Comfortable owning the end-to-end campaign lifecycle-from build to budget pacing.Bachelor's degree in Marketing, Business, Analytics, or related field. Salary Description $150,000
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