Virginia Staffing
Senior Digital Marketing Strategist
Virginia Staffing, Richmond, Virginia, United States, 23214
Senior Digital Marketing Strategist
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each otherthat's why we are always working to make sure our employees love their jobs and are invested in their communities. The Role in Brief: Senior Digital Marketing Strategist We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities
Campaign Strategy, Execution & Optimization Client Support Ad Creation & Testing Ongoing Performance Monitoring Platform Management Collaboration and On-Time Deployment Learning & Development Basic Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience) 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies 2 years of experience with digital advertising platforms (e.g., Google Ads, Google Ads Editor, Facebook Ads) and basic analytics tools such as pivot tables and VLOOKUP Strong communication skills and the ability to work collaboratively with cross-functional teams Highly organized with attention to detail and the ability to manage multiple tasks effectively Excellent time management skills with a proactive attitude toward problem-solving Ideal Qualifications
Client-facing experience Enthusiasm for digital marketing and a desire to learn new strategies and technologies Basic understanding of key marketing metrics and data analysis Creative thinking and an interest in contributing to innovative marketing solutions Experience working with an agency Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, in addition to paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans Employee assistance program with counseling services and resources available to all employees and immediate family Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase back to work program for birthing and non-birthing parents Access to milk shipping service to support nursing employees during business travel Discounted pet health insurance coverage for dog and cat family members Company-provided life, AD&D, and disability insurance Financial wellness resources and membership in a robust employee discount program Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each otherthat's why we are always working to make sure our employees love their jobs and are invested in their communities. The Role in Brief: Senior Digital Marketing Strategist We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C. Primary Responsibilities
Campaign Strategy, Execution & Optimization Client Support Ad Creation & Testing Ongoing Performance Monitoring Platform Management Collaboration and On-Time Deployment Learning & Development Basic Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience) 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies 2 years of experience with digital advertising platforms (e.g., Google Ads, Google Ads Editor, Facebook Ads) and basic analytics tools such as pivot tables and VLOOKUP Strong communication skills and the ability to work collaboratively with cross-functional teams Highly organized with attention to detail and the ability to manage multiple tasks effectively Excellent time management skills with a proactive attitude toward problem-solving Ideal Qualifications
Client-facing experience Enthusiasm for digital marketing and a desire to learn new strategies and technologies Basic understanding of key marketing metrics and data analysis Creative thinking and an interest in contributing to innovative marketing solutions Experience working with an agency Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary range for this role is $66,500 - $75,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, in addition to paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans Employee assistance program with counseling services and resources available to all employees and immediate family Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase back to work program for birthing and non-birthing parents Access to milk shipping service to support nursing employees during business travel Discounted pet health insurance coverage for dog and cat family members Company-provided life, AD&D, and disability insurance Financial wellness resources and membership in a robust employee discount program Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.