KAAL-TV ABC 6 News is hiring: Advertising Specialist in Austin

About Us

As an ABC6 News (KAAL-TV) employee, you are surrounded by opportunity while experiencing a forward-thinking philosophy. You will work among passionate, engaged professionals who work together to create content on Television and Digital platforms for our audience. Whether you are searching for a career On-Air, Behind-the-Scenes, or Marketing & Promotion, there is an opportunity to learn, grow, and thrive within ABC6 News and Hubbard Broadcasting.

Job Overview

The Advertising Specialist is responsible for selling advertising to clients and developing new business relationships by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales.

Job Responsibilities

• Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
• Prepare and complete sales presentations with decision makers.
• Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
• Follow up and close all pending business in a timely manner.
• Update Sales Manager weekly on progress of pending business.
• Work closely with other departments in creating effective promotional sales solutions for clients.
• Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
• Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
• Obtain credit approval for new accounts.
• Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and advertising copy.
• Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.
• Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
• Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
• Complete other duties as requested and needed.

Qualifications

• Previous sales, advertising, digital sales, or media experience preferred
• Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred.
• Ability to understand the features and benefits of advertising and competitive media.
• Excellent written and oral English language communication skills.
• Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.
• Ability to respond to questions appropriately and think on feet.
• Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional manner.
• High level of initiative and ability to work independently required.
• Demonstrate effective negotiation and closing techniques.
• Strong analytical skills, good judgment, and a "positive can do attitude" are required.
• Ability to read, hear and speak clearly and follow both oral and written direction.
• Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others.

Additional Information

• This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.