Manager, Brand PR Buffalo Wild Wings Job at Inspire in Atlanta

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Position Overview: As Manager, Brand PR for BWW (Inspire Brands), you will support external PR activities, develop and implement campaigns to increase awareness, generate buzz, and enhance engagement, positioning BWW as a culturally relevant brand. The ideal candidate will have experience in earned media, brand activation, experiential events, influencer & sports marketing, with a focus on millennial and Gen Z audiences. This role reports to the VP of Brand PR and is based in Atlanta.

Responsibilities:

1. PR Campaign Development: Create strategies aligned with BWW’s priorities, including new menu launches, promotions, and partnerships.
2. Earned Media Authority: Generate innovative ideas that resonate with the audience and keep the brand culturally relevant.
3. Agency Management: Oversee external agencies, ensure effective communication, campaign delivery, and budget adherence.
4. Writing: Draft press releases, media pitches, campaign copy, and briefing documents.
5. Cross-Functional Collaboration: Work with marketing and external partners to execute campaigns, demonstrating strong project management skills.
6. PR Insights: Stay updated on industry trends, evaluate campaign effectiveness, and adapt strategies accordingly.
7. Budget Management: Manage campaign budgets, forecast, and plan for future initiatives.

Requirements:

• 4-year degree in Communications, PR, or relevant field (preferred)
• 8+ years in Communications, PR, or Marketing
• Agency experience preferred
• Operational discipline with ability to manage from idea to execution
• Creative, strategic mindset with a passion for culture and relevance
• Strong instincts for headline-generating ideas
• Experience with social media, brand marketing, and agencies
• Excellent writing skills
• Basic knowledge of sports
• Travel required: 25% (domestic)

Inspire is a multi-brand restaurant company with over 33,000 locations including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. We are committed to creating memorable food experiences and changing the way people eat, drink, and gather.

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