Cumberland Farms is hiring: Senior Public Relations Manager in Westborough

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer:

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

Position Summary:

As our Senior PR Manager, you will play a vital role in shaping and promoting the company’s image and reputation. Your responsibilities will include developing and implementing PR strategies, creating compelling content about our business and how we serve our guests, working with team leaders and cross-functional departments to promote products and partnerships, and building relationships with journalists in industry and mainstream media to help identify opportunities to promote our people, our products, our stores, and our brand.

Responsibilities will include the ability to:

• Develop and implement PR strategiesthat align with company goals and business objectives. This involves taking the c-store landscape into consideration, as well as understanding current and upcoming initiatives that our leaders and their teams are spearheading.
• Create compelling contentfor external audiences including industry publications, mainstream local and national media, the company website, and current and prospective guests. This involves writing press releases, leadership talking points, though leadership, media pitches, and other communications materials.
• Build and maintain relationships with the mediaincluding journalists, editors, and thought leaders. This involves identifying the right media contacts, proactively reaching out to pitch stories, responding to media inquiries, and securing media opportunities that raise awareness about the company.
• Identify key trends and insights about our businessto develop strategies based on data and industry trends. This involves using creativity and existing resources to develop effective solutions when challenges arise and thinking on your feet to make quick decisions in high-pressure situations.
• Partner with key internal stakeholdersto gather insights about our business that can be turned into engaging and unique story ideas, which will help to elevate and promote our products, services, and people.
• Support crisis communications as neededto ensure we are monitoring and responding to issues in a way that protects the company and it repuation.

Additional skills include:

• Excellent writing, editing, and verbal communication skills, with strong attention to detail.
• Deep understanding of public relations and how it can shape public opinion about a company and/or brand.
• Experience in managing public relations for a retail organization, for c-stores a plus.
• Desire to tell stories in new and creative ways, and the ability to seek out journalists that are interested in those stories.
• Strong project management, time management and organizational skills, with the ability to set goals and meet deadlines.
• Highly adaptable and able to work well under pressure, with proven experience working on complex, time-critical projects.
• Able to analyze situations, use creative and critical thinking, and problem solve when issues arise.
• Able to develop strong, mutually beneficial relationships with internal stakeholders and colleagues and contribute to a positive and collaborative team culture.
• Hard-working, with a positive team-player attitude and a passion for the work you do.

Minimum Education:

Bachelor’s degree in communications, public relations, journalism or a related field.

Preferred Education:

Master’s degree in communications or public relations.

Minimum Experience:

10 to 12 years’ experience in public relations, media relations or corporate communications.

Preferred Experience:

Licenses/Certifications:

N/A

Soft Skills/Competencies:

• Proven ability to work in a fast-paced, rapidly changing environment.
• Exceptional interpersonal skills, with the ability to influence and inspire others and drive business performance.
• Team player with strong work ethic and honesty.

Travel:0-10%

Hours & Conditions:Monday – Friday 8:30am-5pm in the office with flexibility for 1 day work from home depending on the needs of the business and on a case-by-case basis.

Physical Requirements:Sedentary role requires sitting up to 8+ hours per day. Ability to maneuver and lift to 10 lbs.

At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.