Content & Localization Manager

Soft2Bet is a leading international operator and platform provider in the iGaming industry, with a portfolio of innovative casino and sportsbook brands. As we expand into the US market, we are seeking a Content & Localization Manager to ensure that all player-facing content is engaging, accurate, and fully localized for the American audience .
In this role, you will act as the gatekeeper for all US content - adapting global campaigns, promotions, and in-product messaging to fit US terminology, cultural context, and regulatory requirements. From copywriting and localization to quality assurance , you will collaborate closely with Marketing, CRM, Design, and Legal teams to ensure timely delivery of compliant, compelling, and conversion-focused content.
This position requires a native-level command of English, deep familiarity with US gaming language and tone, and meticulous attention to detail . You'll thrive if you are a strong copywriter who enjoys balancing creativity with compliance.
Responsibilities

• Write, edit, and adapt promotional, CRM, and in-product copy to resonate with US players.
• Localize global creative assets, ensuring tone, terminology, and style fit the US market.
• Serve as the content quality gatekeeper , reviewing all copy before it goes live.
• Work closely with Legal and Compliance teams to ensure messaging meets regulatory requirements.
• Collaborate with Marketing, CRM, and Design teams to deliver content on time and aligned with campaign objectives.
• Maintain and evolve a US content style guide and glossary to ensure consistency across channels.
• Track performance of localized content and suggest optimizations for higher engagement.

• 4+ years of experience in content, copywriting, or localization roles, ideally within iGaming, gaming, or digital consumer products .
• Native-level English fluency with mastery of grammar, style, and nuance.
• Strong familiarity with US sports betting and casino gaming terminology .
• Proven ability to adapt content for different audiences while maintaining brand voice.
• High attention to detail with a "zero-error" mindset when it comes to QA.
• Experience working with Legal and Compliance teams to ensure content approvals.
• Excellent project management and collaboration skills to coordinate across global teams.

• A pivotal role in shaping how our brand speaks to US players .
• Collaboration with international Marketing and CRM teams while owning all US content.
• The opportunity to blend creativity and compliance in a fast-growing iGaming market.