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Bellota Labs

Principal Product Designer (Web & UX/UI)

Bellota Labs, Redwood City

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At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold-a cutting-edge platform from the World Poker Tour. We're not building another casino app-we're creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes.
We are now looking for a Senior Product Designer (UX/UI) to help define and deliver the end-to-end design experience-from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market.
Key Responsibilities:

    • Design the full web experience : Own the look, feel, and flow of our mobile-first responsive web platform-from landing pages to in-app dashboards and gameplay interfaces.
    • Craft seamless UX : Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play.
    • Create high-fidelity UI mockups : Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal.
    • Collaborate cross-functionally : Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions.
    • Define and uphold our design system : Help establish our visual identity across products-sleek, strategic, and skill-oriented.
    • Deliver production-ready assets : Ensure design handoffs are clean and ready for rapid development cycles.
Experience:
    • Bachelor's in Computer Science or equivalent required
    • Masters in Computer Science or equivalent is preferred
    • 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)
    • A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy
    • Proficiency in Figma and familiarity with Adobe CC
    • Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience
    • Experience designing for platforms in gaming, training, or education is a strong plus
    • Bonus: You know poker-or are excited to learn
What Success Looks Like:
    • A live MVP platform that's sleek, intuitive, and conversion-optimized
    • A seamless onboarding flow that drives adoption and player retention
    • A polished brand and product identity that builds credibility and trust with serious players
    • Design systems and flows that scale as we grow into a category-defining product

$175,000 - $215,000 a year
If you're passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we'd love to hear from you.
Join us at Bellota Labs-where the game is just getting started.
If you're passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we'd love to hear from you.
Join us at Bellota Labs-where the game is just getting started.