Vice President of Growth Marketing
Confidential, Oklahoma City, OK, US, 73116
Duration: Full Time
Vice President of Growth Marketing
About the Company
Popular provider of credit services
Industry
Internet
Type
Privately Held
Founded
1995
Employees
501-1000
Categories
- Credit
- Credit Reports
- Credit and Collection
- Curated Web
- Information Services
- Services
- Analytics
- Credit Bureau
- Finance
- Information Technology
Specialties
- financial
- credit
- and internet
Business Classifications
- SAAS
- B2B
About the Role
The Company is seeking a Vice President of Growth Marketing to lead and own the growth activities for its marketing services business. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that positions the company as a market leader in the advertising technology and marketing space. This includes orchestrating integrated marketing campaigns, managing a cross-channel budget, and establishing best practices to maximize ROI. The role also involves mentoring and managing a team, fostering a culture of innovation, and ensuring the team is aligned with the company's integrated growth strategy.
Applicants must have a minimum of 15 years' experience in marketing, product marketing, strategy, or a related field, with at least 10 years in senior marketing leadership roles. A commanding understanding of data-driven marketing, the advertising technology landscape, and proven experience in leading and scaling marketing teams is essential. The role requires a deep understanding of go-to-market strategies, customer journey mapping, and exceptional stakeholder management skills. The ideal candidate will be a strategic thinker with a data-driven mindset, capable of creatively solving problems and driving results while investing in the future. The position demands an individual with excellent communication skills, a strong grasp of market analysis, and the ability to influence at all levels.
Hiring Manager Title
Chief Marketing Officer, Experian Financial and Marketing Services
Travel Percent
Less than 10%
Functions
- Marketing