Vice President of Marketing
About the Company
Profitable digital payments platform supporting international transactions
Industry
Financial Services
Type
Privately Held, VC-backed
Founded
2015
Employees
1001-5000
Funding
$200+ million
Categories
- Technology
- Information Technology & Services
- Financial Services
- B2B
- SAAS
- Finance
- FinTech
- Payments
- Budget Optimization
- APIs
- Payment Processing
- Financial Transactions
- Financial Vehicles
- Investing
- REITs
- Insurance
- Funds
- Consulting & Professional Services
Specialties
- international payment
- fintech
- card
- business account
- api
- multi-currency wallet
- global sme bank
- and payment acceptance
- payment acceptance
- online payments
- international transfers
- issuing
- acquiring
- and embedded finance
About the Role
The Company is in search of a VP, Marketing for North America to lead the strategic and results-driven acceleration of its business in the region. The successful candidate will be responsible for owning the marketing strategy and planning, with a focus on developing a comprehensive B2B marketing approach to acquire and retain customers. This senior leadership role demands a proactive, creative, and data-focused leader who can drive performance marketing, manage both online and offline campaigns, oversee local product launches, and optimize CRM strategy. The VP, Marketing will work closely with the commercial and strategy teams, and is expected to have a strong background in scaled B2B growth, with a proven track record in both online and offline marketing channels.
Applicants for the VP, Marketing role at the company should have a Bachelor's degree or equivalent professional experience, with a minimum of 20 years in marketing, particularly in the B2B sector. The role requires a candidate with a demonstrated entrepreneurial mindset, hands-on approach, and strong interpersonal and communication skills. Exceptional organizational skills, attention to detail, and a customer-centric approach are essential. While not mandatory, experience in fintech, startups, and a pre-IPO environment is preferred. The ideal candidate will have a history of success in building and scaling marketing teams and be adept at delivering insights that enhance the understanding of buyer personas and resonate with key market segments.
Hiring Manager Title
President, Americas
Travel Percent
Less than 10%
Functions
- Marketing