Vice President of Loyalty & Retention Marketing
Confidential, San Mateo, CA, US, 94409
Duration: Full Time
Vice President of Loyalty & Retention Marketing
About the Company
Top cash backing & shopping rewards program
Industry
Internet
Type
Subsidiary of a Public Company
Founded
1998
Employees
501-1000
Categories
- Coupons
- E-Commerce
- Internet
- Cash Back
- Coupon Codes
- Deals
- Discounts
- Ebates
- Online Rebates
- Promo Codes
Specialties
- cash back
- shopping rewards
- online shopping
- online coupons
- and app shopping
About the Role
The Company is in search of a visionary and data-driven Vice President of Loyalty & Retention Marketing. The successful candidate will be tasked with leading the strategy for customer loyalty, membership tiers, and retention, with a focus on deepening user engagement, driving repeat activity, and increasing lifetime value across the entire membership base. This role requires a leader who can craft and scale the next generation of the company's loyalty program, driving emotional affinity and behavioral frequency. The VP will also be responsible for leading a high-performing team to design and execute multi-channel lifecycle campaigns, increase member activation, engagement, and reactivation, and partner with cross-functional teams to ensure the successful execution of loyalty strategies.
Applicants for the VP position should have a strong background in performance marketing, fintech, retail, or consumer platforms, and a deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models. The role demands an exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor. A data- and experimentation-driven mindset is essential, as is a passion for delivering meaningful value to customers and building lifelong brand relationships. The ideal candidate will have a minimum of 12 years' of experience in CRM, lifecycle marketing, or loyalty strategy, with at least 5 years in senior leadership roles, and a Bachelor's degree (Master's degree preferred).
Hiring Manager Title
CMO, Rakuten Rewards
Travel Percent
Less than 10%
Functions
- Marketing