Senior Marketing Specialist: Demand Gen

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Join to apply for the Senior Marketing Specialist: Demand Gen role at Intuit

Overview

We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platformsboth in-product and externallyto drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.

Overview

We are seeking a dynamic and results-driven Product Marketer to join the QuickBooks Customer Success Growth & Retention team. In this role, you will develop and execute demand generation campaigns across multiple digital platformsboth in-product and externallyto drive adoption of QuickBooks products and services through both digital and expert conversion channels. This position is ideal for someone with extensive experience in SaaS businesses, a proven track record of demand generation success, and a passion for creating value-driven customer experiences.

What you'll bring

• Experience in SaaS Business Models: 5+ years of experience in demand generation, product marketing, or lifecycle marketing roles within a subscription-based SaaS company.
• Demand Generation Expertise: Proven track record of driving subscriber growth and increasing product/service adoption through integrated marketing campaigns.
• In-Product Marketing Proficiency: Experience partnering with product teams to design on-site and in-product engagement strategies that drive conversions and build customer interest.
• Analytical Acumen: Strong ability to interpret customer data, campaign metrics, and subscription trends to improve marketing effectiveness and drive incremental revenue.
• Customer Centricity: Deep understanding of customer needs and behavior, with a focus on delivering value that enhances their success and deepens their connection to the QuickBooks brand.
• Collaboration Skills: Proven success working in cross-functional environments and influencing stakeholders in customer success, product, and marketing teams.
• Creative and Innovative Thinking: Ability to craft innovative campaigns, test new approaches, and adapt strategies based on data insights and feedback.
  
  

Preferred Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.
• Experience marketing financial management solutions or related SaaS offerings highly desirable.
• Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms for visualization and insights.
• Understanding of subscription-based revenue metrics (e.g., churn, LTV, ARR/MRR, upsell/cross-sell rates).
  
  

How you will lead

Demand Generation Strategy: Design, implement, and optimize product marketing strategies that accelerate acquisition of new subscribers and expand adoption of complementary QuickBooks products and services.

• Subscriber Retention and Growth: Focus on driving growth within the customer base, with specific emphasis on upselling and cross-selling within the QuickBooks ecosystem (e.g., Payroll, Payments, QBLive Expert Services, etc).
• In-Product Engagement: Partner with product teams to deliver messaging, offers, and calls-to-action directly within the user experience, increasing awareness of key benefits and driving upsell and attach opportunities that include a high-touch opportunity for our high value customers.
• Data-Driven Decision Making: Leverage analytics to evaluate campaign effectiveness, track customer response rates, and inform decision-making for optimizing future activities.
• Customer Insights: Conduct customer segmentation and lifecycle analysis to develop tailored messaging and offers that resonate with each buyer persona.
• Collaborative Partnership: Work closely with cross-functional teams, including customer success, marketing, product management, and analytics, to develop creative campaigns and drive cohesive outreach strategies.
• Testing and Measurement: Design and execute A/B tests and experiments across multiple platforms, identifying what works best to drive subscriptions and product/service attachments.
• Expert Enablement: Provide tools, resources, and content that enable customer success teams to convert leads and effectively communicate the value of our offerings.
• Customer Success Knowledge: Hands-on experience working within or alongside customer success teams
• Collaborative Problem-Solving: Comfortable working across teams in a matrixed organization while driving alignment toward business objectives.
• Customer-Centric Approach: Passionate about helping customers succeed, staying empathetic to their challenges while advocating for solutions that drive measurable impact.
  
  

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $164,500.00 - 222,500.00Southern California $159,000.00 - 215,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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