Vice President of Communications & Brand

Vice President of Communications & Brand

About the Company

Rapid-growing provider of product content & data solutions

Industry
Internet

Type
Privately Held, Private Equity-backed

Founded
1973

Employees
1001-5000

Categories

• Information Technology & Services

Specialties

• product content management
• data syndication
• digital asset management
• product content syndication
• product experience management
• nutritional data
• data quality
• product information management
• master data managment
• enhanced content
• retail tech
• and digital shelf analytics

About the Role

The Company is seeking a Vice President of Communications and Brand to play a pivotal role in the evolution of its brand and the way it is experienced by customers, employees, and partners. The successful candidate will be responsible for leading the company's external and internal communications, brand strategy, visual identity, and design function. This includes owning and evolving the brand's identity, positioning, and voice, leading brand campaigns, and ensuring consistent brand expression across all channels. The VP will also oversee the visual identity system, lead the in-house brand/design team, and partner with product and UX teams to maintain visual brand alignment. Corporate and executive communications, as well as reputation management and measurement, are key aspects of the role.

Applicants for the VP of Communications and Brand position at the company should have a minimum of 12 years' experience in brand, communications, and marketing leadership, preferably in B2B software or SaaS companies. The role requires a strategic thinker with a proven ability to influence and partner with senior executives, strong leadership experience, and exceptional storytelling skills. A Bachelor's degree in a related field is required, with an advanced degree being a plus. The ideal candidate will have a strong executive presence, be adept at managing PR agencies and media relationships, and have a track record of success in brand and design management. Experience in the commerce space is also a plus.

Hiring Manager Title
CMO

Travel Percent
Less than 10%

Functions

• Marketing