Chief Marketing Officer (CMO) or Vice President, Growth Marketing

Chief Marketing Officer (CMO) or Vice President, Growth Marketing

About the Company

Respected company in the eLearning industry

Industry
E-Learning

Type
Privately Held

About the Role

The Company is seeking a Chief Marketing Officer (CMO) or Vice President, Growth Marketing to join their dynamic, remote team. The successful candidate will be responsible for driving D2C growth, with a focus on the top of the online sales funnel and customer acquisition strategies that have a proven track record of exponential growth. This includes expertise in performance media, paid search, direct response advertising, and marketing, as well as a deep understanding of email marketing, video, and various sales copy techniques that lead to high ROI and ROAS. The role also involves leading a small, internal marketing and sales team, and making significant contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service.

Applicants for this role at the company should have a strong background in senior marketing positions, with a history of working in companies that have experienced substantial and profitable sales growth. The ideal candidate will have a proven ability to target individual entrepreneurs and small business owners, and to develop brand awareness and directly sourced leads in a compliant and sustainable manner. The company values long-term commitment and is looking for a candidate who is inspired and motivated by the opportunity to make a significant impact. If you meet these criteria and are passionate about the role, we encourage you to apply.

Travel Percent
Less than 10%

Functions

• Marketing
• Strategy