Ecommerce and Digital Marketing Manager

Scarlett Gasque is seeking a highly motivated Ecommerce & Digital Marketing Manager to lead our digital growth, elevate customer experience, and drive revenue across all channels. This role requires a hands-on leader who thrives at the intersection of fashion, technology, and customer engagement. Key Responsibilities Performance Marketing & Ads Develop, manage, and optimize Google Ads and Meta Ads campaigns. Own the ads calendar to align with launches, sales, and seasonal campaigns. Conduct keyword research and manage SEO/PPC bidding strategies. Monitor performance and provide actionable insights for continuous improvement. Email & SMS Marketing Manage the email/SMS calendar, including flows and campaigns (welcome, cart abandonment, winback, etc.). Oversee design, copy, segmentation, and scheduling of sends. Analyze performance and optimize engagement, conversion, and retention. Website Operations & UX Oversee homepage refreshes and PDP/collection updates. Partner with developers (Arctic Grey) to manage bug testing, fixes, and site improvements. Ensure seamless navigation, checkout flow, and site operations. Order Management & Customer Service Manage daily order flow across Shopify, wholesale, and marketplaces. Resolve fulfillment, shipping, or customer issues in real time. Deliver premium customer service and styling support. Track KPIs like SLAs, cancellations, and returns. Styling & Brand Engagement Provide styling recommendations for top-tier clients and gifting. Collaborate on editorial content, styling guides, and brand storytelling. Ensure the site reflects brand vision and product positioning. Qualifications 3+ years experience in ecommerce or digital marketing. Hands-on experience with Shopify, Klaviyo, Google Ads, and Meta Ads. Strong grasp of SEO, PPC, and analytics. Excellent communication and organizational skills. Ability to juggle multiple projects and deadlines. Passion for fashion, styling, and delivering elite customer experience. #J-18808-Ljbffr