Job Description
We are looking for an experienced Product Marketing Manager to lead the strategic development and execution of marketing initiatives for B2B banking products. This role involves driving product positioning, market segmentation, and lifecycle management to ensure successful product launches and sustained market growth. The ideal candidate will have a strong background in product management and marketing, coupled with expertise in developing strategies that resonate with target audiences. B2B banking product specific experience is required. This position is 3 days per week in the office.
Responsibilities:
• Develop and implement marketing strategies for B2B banking products, focusing on positioning, pricing, and segmentation.
• Manage the complete product lifecycle, from ideation to launch and ongoing market performance.
• Collaborate with cross-functional teams to design and execute new product development and implementation plans.
• Conduct market research to identify customer needs and emerging trends, ensuring products remain competitive.
• Lead the creation of compelling marketing content to support product launches and campaigns.
• Monitor and analyze product performance metrics to refine strategies and optimize results.
• Partner with sales teams to align product marketing strategies with business objectives and drive revenue growth.
• Coordinate product launch efforts, ensuring all aspects of the rollout are executed seamlessly.
• Develop and maintain strong relationships with stakeholders to ensure clear communication and alignment.
• Provide insights and recommendations to senior leadership based on market analysis and competitive positioning.
• Proven experience in B2B product management within the banking industry.
• Strong knowledge of product lifecycle management and market segmentation strategies.
• Expertise in developing product positioning and pricing models.
• Demonstrated ability to lead successful product launches and implementations.
• Exceptional analytical skills to interpret market data and inform decision-making.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Proficiency in creating impactful marketing content tailored to target audiences.
• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.