SEO Specialist II

Primary Responsibilities /Accountabilities/ Essential Functions: Own SEO performance for assigned verticals and content types. Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities. Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture). Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time. Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links. Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress. Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals. Report on SEO performance trends and provide actionable insights during regular updates. Other duties as assigned. Will be working Arizona time zone operational business hours. Equipment Used and Responsibility Strong understanding of technical SEO, keyword strategy, and content optimization. Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar. Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently. Comfort interpreting data, identifying patterns, and drawing actionable conclusions. Ability to communicate effectively with technical and non-technical stakeholders. Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS. Understanding of how SEO integrates with CRO, UX, and web development processes. Supervisory Responsibilities May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers. Experience/ Education Bachelors degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered. 25 years of hands-on SEO experience, ideally in a mid-level or specialist role. Background in managing SEO within large-scale websites or multi-departmental organizations. Must be able to pass pre-employment background screen. Physical Requirements: Sitting: 6-7 hours a day Standing: 1-2 hours a day Walking: 1-2 hours a day Lifting: Occasionally Carrying: Rarely Pushing: Rarely Bending: Rarely Squatting: Rarely Kneeling: Rarely Climbing: Rarely Reaching: Occasionally Grasping: Frequently Fine Eye to Hand Coordination: Continuously Driving: Rarely Work Environment: Remote

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