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Mars Advertising, Inc.

Mars Advertising, Inc. is hiring: VP, Commerce Media in Rogers

Mars Advertising, Inc., Rogers, AR, United States, 72758

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Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem providing all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand, and Asia exist to drive growth for our people, our clients, and our communities worldwide.
Mars United Commerce is seeking a VP, Commerce Media to orchestrate all Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert specializing in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks, collaborating closely with the client’s National Media team and agency to develop integrated, full-funnel media programs. The role reports directly to the SVP, Media.
PRIMARY RESPONSIBILITIES:
  • Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education, and thought leadership.
  • Provide thought leadership, impacting and contributing to the client’s way of doing business on an ongoing basis.
  • Act as a change agent and impact player from both internal and external perspectives, contributing to the performance of both the client and Mars United Commerce.
  • Collaborate with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.
  • Be the liaison to the client’s National Media team and agency, working on strategies to strengthen connectivity and reduce duplication across Above the Line and Retail Media campaigns.
  • Expand the assigned business by identifying emerging opportunities and securing additional revenue or new business acquisition.
  • Manage client budgets to ensure profitability and contribute to department bonus attainment.
  • Demonstrate financial acumen through understanding of income statements, balance sheets, and sales reports.
  • Develop annual business plans, setting strategic short- and long-term goals for growth.
SKILLSETS REQUIRED:
  • Experience in Commerce Media strategy within an agency, Retail Media Network, or CPG brand; 12+ years preferred.
  • Deep understanding of CPG and retailer relationships, including JBP, Top to Tops, and Channel and Category Strategies.
  • Existing experience and relationships with key Retail Media Networks and third-party partners.
  • Collaborative teamwork and problem-solving skills.
  • Innovative mindset, always seeking improvement and growth.
  • Dynamic personality capable of engaging and influencing senior audiences.
  • Strong presentation and communication skills, both verbal and written.
  • Strategic thinking in Shopper Marketing and day-to-day business management.
  • Sound decision-making rooted in industry knowledge.
  • Ability to analyze results, synthesize data, and develop actionable insights.
Mars United Commerce is an Equal Opportunity Employer committed to diversity and inclusion. We offer comprehensive benefits including health plans, parental leave, flexible paid time off, wellness programs, financial guidance, educational support, and a flexible work environment.
Compensation Range: $146,490 - $200,400 annually. Salary will be determined based on skills, experience, and qualifications. The application deadline is August 30, 2025.
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