Adobe
Sr. Director, Product Marketing - Market Insights & Strategy
Adobe, San Francisco, California, United States, 94199
Join to apply for the
Sr. Director - Market Research & Insights
role at
Adobe Join to apply for the
Sr. Director - Market Research & Insights
role at
Adobe Get AI-powered advice on this job and more exclusive features. Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Creators are Adobes next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior leader for Research & Insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, youll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders.
What Youll Do
Insight Agenda & Rigor Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights. Customer & Market Intelligence Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve. Decision-Ready Storytelling Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross-functional
partners.
Team & Craft Leadership Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action. Cross-Functional Impact Partner daily with PMM, Analytics, Data Science, User research and Design to embed insight into every decision and launch.
What Makes You Successful
Truth-Seeking Researcher Fluent in survey design, advanced analytics, ethnography, and emerging methods; identifies real signal, fast. Strategic Influencer Aligns execs, frames trade-offs, and turns findings into roadmap commitments and marketing strategies. Data & Design Expert in Problem Solving Equally skilled in data analysis and focus groups; integrates quantitative depth with human storytelling. Builder & Mentor Creates high-trust teams, levels up craft, and scales processes that endure. Improving Catalyst Comfortable operating in uncharted territory, pushing methodological innovation, and setting a higher standard for customer empathy.
Minimum Qualifications
15+ years in research, insights, or data science or equivalent practical experience. 8+ years leading high-performing teams. Mastery of both quantitative (stat modeling, conjoint, segmentation) and qualitative (1:1, diary, ethnographic) techniques. Track record influencing product strategy in consumer tech, media tech, or creator-focused businesses. BS/MS or equivalent experience in a quantitative field (Statistics, Psychology, Data Science, Marketing).
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $167,900 -- $366,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Seniority level
Seniority level
Director Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Advertising Services, IT Services and IT Consulting, and Software Development Referrals increase your chances of interviewing at Adobe by 2x Sign in to set job alerts for Director Market Research roles.
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Sr. Director - Market Research & Insights
role at
Adobe Join to apply for the
Sr. Director - Market Research & Insights
role at
Adobe Get AI-powered advice on this job and more exclusive features. Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Creators are Adobes next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior leader for Research & Insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, youll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders.
What Youll Do
Insight Agenda & Rigor Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights. Customer & Market Intelligence Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve. Decision-Ready Storytelling Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross-functional
partners.
Team & Craft Leadership Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action. Cross-Functional Impact Partner daily with PMM, Analytics, Data Science, User research and Design to embed insight into every decision and launch.
What Makes You Successful
Truth-Seeking Researcher Fluent in survey design, advanced analytics, ethnography, and emerging methods; identifies real signal, fast. Strategic Influencer Aligns execs, frames trade-offs, and turns findings into roadmap commitments and marketing strategies. Data & Design Expert in Problem Solving Equally skilled in data analysis and focus groups; integrates quantitative depth with human storytelling. Builder & Mentor Creates high-trust teams, levels up craft, and scales processes that endure. Improving Catalyst Comfortable operating in uncharted territory, pushing methodological innovation, and setting a higher standard for customer empathy.
Minimum Qualifications
15+ years in research, insights, or data science or equivalent practical experience. 8+ years leading high-performing teams. Mastery of both quantitative (stat modeling, conjoint, segmentation) and qualitative (1:1, diary, ethnographic) techniques. Track record influencing product strategy in consumer tech, media tech, or creator-focused businesses. BS/MS or equivalent experience in a quantitative field (Statistics, Psychology, Data Science, Marketing).
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $167,900 -- $366,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Seniority level
Seniority level
Director Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Advertising Services, IT Services and IT Consulting, and Software Development Referrals increase your chances of interviewing at Adobe by 2x Sign in to set job alerts for Director Market Research roles.
San Francisco, CA $170,000.00-$190,000.00 3 days ago Foster City, CA $220,000.00-$250,000.00 3 days ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 4 days ago Product Marketing Director, Meta Horizon
San Francisco, CA $249,560.00-$265,000.00 4 days ago San Francisco, CA $264,000.00-$363,000.00 2 weeks ago Director - Global Digital Marketing & Virtual Experiences
San Mateo, CA $217,500.00-$312,685.00 3 weeks ago San Francisco, CA $232,000.00-$296,000.00 6 days ago Senior Director, Product & Industry Marketing
San Francisco, CA $231,500.00-$289,400.00 2 weeks ago San Mateo, CA $168,000.00-$276,000.00 7 hours ago Redwood City, CA $217,143.00-$293,143.00 2 weeks ago San Francisco, CA $232,800.00-$247,200.00 2 weeks ago Director of Product Marketing, Member Experience
San Francisco, CA $193,860.00-$274,700.00 4 days ago San Mateo, CA $207,000.00-$297,000.00 4 days ago Redwood City, CA $185.00-$195.00 1 week ago Director of Product Marketing, Metaverse, Horizon OS and Devices
San Francisco, CA $150,000.00-$250,000.00 1 month ago San Francisco, CA $168,300.00-$223,000.00 2 weeks ago San Francisco, CA $136,485.00-$254,664.00 5 days ago Director of Omnichannel Integrated Marketing
San Francisco, CA $145,000.00-$175,000.00 1 day ago San Francisco, CA $113,157.00-$211,032.00 6 days ago South San Francisco, CA $238,000.00-$268,000.00 1 day ago Senior Manager / Director, Marketing Operations
San Francisco, CA $196,000.00-$295,000.00 2 weeks ago Director, US Brand & Integrated Marketing
San Francisco, CA $185,000.00-$235,000.00 2 weeks ago San Francisco, CA $190,000.00-$220,000.00 3 weeks ago San Francisco, CA $230,000.00-$320,000.00 2 weeks ago San Francisco, CA $164,500.00-$219,300.00 1 day ago San Mateo, CA $136,485.00-$254,664.00 5 days ago San Mateo, CA $113,157.00-$211,032.00 6 days ago Foster City, CA $200,000.00-$220,000.00 3 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr