Gusto
Senior Staff Product Designer, Growth Onboarding Denver, CO;San Francisco, CA;Ne
Gusto, San Francisco, California, United States, 94199
Senior Staff Product Designer, Growth Onboarding
Overview
As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform. This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device.
About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually.
About the Role As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform. This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device.
You’ll partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints. You’ll leverage your depth in UX, systems thinking, service design, and responsive design—along with a strong orientation toward business outcomes—to make getting started with Gusto as effortless and empowering as possible.
About the Team The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone learns about Gusto, to deciding to use it, to onboarding and setup, all the way through to helping existing customers discover, adopt, and engage with the right products over time. Our work is rooted in a user-centric, value-led approach to growth—prioritizing trust, clarity, and impact at every stage. As a key contributor, you’ll collaborate closely with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business, working together to shape critical moments across the customer journey.
Responsibilities
Design a personalized onboarding experience:
Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products.
Collaborate across journeys and platforms:
Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus.
Map complex workflows:
Simplify and orchestrate interconnected setup tasks across multiple products, ensuring customers feel confident and supported along the way.
Optimize the journey:
Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value.
Design at scale:
Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
Holistic service design:
Design with marketing, sales, and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation.
Champion quality and accessibility:
Ensure that every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs.
Commitment to craft:
Maintain a high standard of excellence in UX, systems-thinking, service design, and content design, ensuring all solutions are both functional and elegant.
Nice to have
Experience working on onboarding for financial, HR, or workflow-heavy tools.
Experience partnering with Marketing teams on campaign-led or lifecycle-aware onboarding efforts.
Compensation and Benefits At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto).
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver and most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
Equal Opportunity Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please contact us.
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About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually.
About the Role As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform. This is a critical moment in the customer lifecycle—and you’ll play a key role in shaping how we meet customers where they are, no matter their background, goals, or device.
You’ll partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints. You’ll leverage your depth in UX, systems thinking, service design, and responsive design—along with a strong orientation toward business outcomes—to make getting started with Gusto as effortless and empowering as possible.
About the Team The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone learns about Gusto, to deciding to use it, to onboarding and setup, all the way through to helping existing customers discover, adopt, and engage with the right products over time. Our work is rooted in a user-centric, value-led approach to growth—prioritizing trust, clarity, and impact at every stage. As a key contributor, you’ll collaborate closely with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business, working together to shape critical moments across the customer journey.
Responsibilities
Design a personalized onboarding experience:
Create a seamless and intuitive onboarding process tailored to customer needs, ensuring people can quickly understand, set up, and gain value from our products.
Collaborate across journeys and platforms:
Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus.
Map complex workflows:
Simplify and orchestrate interconnected setup tasks across multiple products, ensuring customers feel confident and supported along the way.
Optimize the journey:
Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies, improving conversion rates and time-to-value.
Design at scale:
Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
Holistic service design:
Design with marketing, sales, and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation.
Champion quality and accessibility:
Ensure that every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs.
Commitment to craft:
Maintain a high standard of excellence in UX, systems-thinking, service design, and content design, ensuring all solutions are both functional and elegant.
Nice to have
Experience working on onboarding for financial, HR, or workflow-heavy tools.
Experience partnering with Marketing teams on campaign-led or lifecycle-aware onboarding efforts.
Compensation and Benefits At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto).
Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver and most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
Equal Opportunity Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please contact us.
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